SOURCE: NeuLion, Inc.

NeuLion, Inc.

NeuLion, Inc.

July 20, 2011 11:02 ET

World TeamTennis Selects NeuLion to Deliver Live Matches to Tennis Fans Around the Globe

New Partnership Brings Fans Courtside and Closer to the Action

NEW YORK, NY--(Marketwire - Jul 20, 2011) - NeuLion (TSX: NLN), the true end-to-end technology service provider for delivering live and on-demand content to any Internet-enabled device, and World TeamTennis (WTT) today announced a new partnership to broadcast WTT tennis matches and related content through a new interactive video center to fans worldwide.

WTT fans can watch various matches live on the World TeamTennis Video Center, which can be accessed through www.wtt.com. They can also view other WTT content, such as highlights, exclusive "Off the Court" interviews with current and past tennis pros, interviews with Billie Jean King and WTT's Smash Hits charity event.

"The adoption of Internet-based viewing is growing and we wanted to take advantage of the added benefit this new video offering provides. It's a way to effectively promote the sport and reach fans with a deeper and richer experience," said Ilana Kloss, CEO and Commissioner of World TeamTennis.

Co-founded by tennis legend Billie Jean King, WTT is a coed professional tennis league featuring the biggest names in the world playing together in an innovative format. Each match consists of five sets and each set features a different configuration.

Upcoming live streamed matches:

  • Wednesday, July 20: 7pm ET Washington Kastles (Serena Williams) @ NY Sportimes (Martina Hingis)
  • Friday, July 22: 7pm ET - WTT Eastern Conference Championship
  • Sunday, July 24: 5pm ET - WTT Finals

"With 66 matches and a season that runs for only three weeks, it's not possible to televise every match," continued Kloss. "We have fans all over the world that follow our players. By making our matches available on our site, and affiliate sites, we can give tennis fans everywhere unprecedented access to the players they love while reaching new fans who may not have been able to watch our matches in the past."

"By working with World TeamTennis to broadcast live matches and related content online, NeuLion can enable WTT to extend its brand beyond traditional TV viewing audiences," said Marc Sokol, executive vice president at NeuLion. "Now World TeamTennis can connect with a much larger audience and extend and monetize its brand outside of traditional TV media."

The WTT Video Center features a branded interactive viewing experience complete with a large pop-out video screen, fan polling tool, and special content exclusives like: off the court action, spotlight series, live matches, archives, the Smash Hits charity event and much more. The service is currently available and free to fans. Visit www.wtt.com to watch now.

About NeuLion
Founded in 2000, NeuLion, Inc. (TSX: NLN) offers the true end-to-end solution for delivering live and on-demand content to any Internet-enabled device. NeuLion enables content owners and distributors, cable operators and telecommunications companies to capitalize on the massive consumer demand for viewing video content on PCs, smartphones, iPads etc. NeuLion's customers include major entertainment, sports, global content companies and news companies. NeuLion is based in Plainview, NY. For more information about NeuLion visit www.neulion.com.

Forward-Looking Statements
Certain statements herein are forward-looking statements and represent NeuLion's current intentions in respect of future activities. These statements, in addressing future events and conditions, involve inherent risks and uncertainties. Forward-looking statements can be identified by the use of the words "will," "expect," "seek," "anticipate," "believe," "plan," "estimate," "expect," and "intend" and statements that an event or result "may," "will," "can," "should," "could," or "might" occur or be achieved and other similar expressions. Forward-looking statements involve significant risk, uncertainties and assumptions. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this release are based upon what management believes to be reasonable assumptions, NeuLion cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this release and NeuLion assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. Many factors could cause NeuLion's actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including: our ability to realize some or all of the anticipated benefits of our partnerships; general economic and market segment conditions; our continued relationships with our content partners; competitor activity; product capability and acceptance rates; technology changes; foreign exchange risk; interest rate risk; and credit risk. A more detailed assessment of the risks that could cause actual results to materially differ from current expectations is contained in the "Risk Factors" section of NeuLion's most recent annual report on Form 10-K available on www.sec.gov and filed on www.sedar.com as well as in NeuLion's most recent annual MD&A filed on www.sedar.com.

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