World Television

September 22, 2010 12:37 ET

World Television Celebrates Awards Win in Top Digital Communications Competition

LONDON, UNITED KINGDOM-–(Marketwire – Sept. 22, 2010) – World Television, the leading video communications agency for corporations and governments, is delighted to have won silver and bronze awards in Communicate Magazine's inaugural Digital Impact Awards. World Television picked up the accolades in the 'Best Multimedia Press Release' and 'Best Digital Employee Communication' categories for its work on behalf of BP and The Coca-Cola Company.

The Multimedia News Release (MNR) World Television created for the launch of 'Yawnbusters' – the third instalment in The Coca-Cola Company's series of award-winning Happiness Factory television commercials – was awarded silver at the event.

The MNR combines elements from the Happiness Factory campaign with a traditional press release, downloadable broadcast-quality footage and high resolution images into a dynamic HTML page. A link to the MNR was emailed to over 2,000 international broadcast and online journalists on the day the commercial was unveiled in order to support their stories around the launch. It was picked up by the media in over 30 countries, with widespread coverage across Asia and the Pacific to North and South America, Europe and Southern Africa. The MNR is available at

Internal communications programme, Performance in Perspective (PiP), scored bronze in the employee communication category. PiP is produced quarterly and distributed internally to BP's 50,000-plus employees in 78 countries worldwide. Broadcast journalist Juliet Morris talks to (now outgoing) Group Chief Executive Tony Hayward about the quarter's results and the issues surrounding them, exploring their impact on staff and company performance. The programme is presented as an online television package and is broken down into convenient, bite-sized segments so employees can view all or parts of the programme at their leisure.

Paul Ver Bruggen, Production Director at World Television, said "We have received some fantastic feedback from BP's senior management and its employees about Performance in Perspective. The new online format in particular has seen a dramatic rise in viewership figures since it was implemented last year. And Yawnbusters is our most successful Multimedia News Release to date – the web page received literally thousands of hits and downloads of the content on it during the week preceding the commercial's launch. So to have these projects recognised – by leading communications professionals from some of the world's biggest brands – in Communicate magazine's Digital Impact Awards is very rewarding".

The winners were announced last night, 21 September, at in informal dinner hosted by Communicate magazine at London venue Tabernacle. Further information about the awards and Communicate magazine is available at

About World Television

World Television is a leading video communications agency, meeting the needs of IR, PR, marketing and internal communications professionals. The company offers a fully integrated service supporting the delivery of video solutions that add measurable business value. Since 1991 World Television has built its client base to include over 450 of the world's largest companies and organisations. World Television is headquartered in London and employs over 100 media, production and online video specialists across its offices in London, Cologne, Frankfurt, Geneva, Madrid, Stockholm and Zurich.

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