The World Travel Market

November 06, 2006 04:00 ET

World Travel Market: Baby, We Are Over the Moon!

LONDON, UNITED KINGDOM--(CCNMatthews - Nov. 6, 2006) -

ExCeL, London, Monday 6 November

"Babymoons" are the latest craze sweeping the United States, as expecting couples go away for one last vacation before the life-changing arrival of their first child, according to a special report launched today at World Travel Market 2006 (Monday 6 November).

The WTM Global Trends Report 2006, produced for World Travel Market by Euromonitor International, highlights "Babymoons" as one of several life stage holidays emerging in the US market, as travel operators try to develop new products to stand out in an ever-commoditising marketplace.

Caroline Bremner, Euromonitor International's Global Travel and Tourism Research Manager explains, "Babymoons are being marketed to expecting couples in the US as a holiday to remember, where they can relax and have valuable couple time before the arrival of their son or daughter. By helping couples celebrate such a special life stage event, travel operators have the opportunity to build customer loyalty, encouraging the couple to turn to them again when planning family vacations in the future".

While it is not recommended that women fly after 36 weeks of pregnancy, they can still travel by land or rail to nearby hotels for a getaway. According to the WTM Global Trends Report 2006, hotels such as the Miraval Resort and Spa in Arizona and Peter Island Resort in the British Virgin Islands, are now offering spa treatments specifically for expecting mothers, courses on parenting, as well as special menus catered for the well-known erratic food desires of expectant mothers!

Fiona Jeffrey, Manager Director of World Travel Market and mother of two, said: "Life changes dramatically once a baby comes along and couples know that holidays are going to be quite different from those they had in their freedom days. The travel industry is now beginning to recognise the babymooners as a valuable new market."

Caroline Bremner adds: "Other life stage packages emerging in the US, which the travel industry in the UK would be well advised to take note of, include teenage birthday party sleepovers in hotels and 'grand travel' packages for grandparents wishing to bond with their grandchildren."

For further information on the above, key concepts and themes during World Travel Market, exhibitor activity and events, please refer to www.wtmlondon.com.

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