Worldcolor
TSX : WC
TSX : WC.U

Worldcolor

May 20, 2010 14:36 ET

Worldcolor Signs Multiyear Agreement to Create and Print Pharmasave Retail Flyers and Catalogues

MONTRÉAL, CANADA--(Marketwire - May 20, 2010) - Worldcolor (TSX:WC)(TSX:WC.U) today announced it has signed a multiyear agreement with Pharmasave Drugs (National) Ltd. to provide full premedia and print services for all of the company's retail flyers, catalogues and in-store promotional signage. Pharmasave is one of Canada's leading independent pharmacy and drugstore retailers with more than 400 stores in nine provinces. In addition to the printing, the agreement covers strategic marketing and brand development, creative, photography, prepress and technology services.

"After having the opportunity to work with Worldcolor, it became evident that we had partners who were able to fully engage in our business. Their input in product assortment, layout, and branding messages is respected by our creative and category management teams and is reflected in the final product as we continue to strive for "Best Practices" in all of our customer communications. We are extremely happy to have a dedicated team of professionals working with us to deliver a quality product for our stores across the country," said Jim Humphrey, National Director of Marketing, Pharmasave Drugs (National) Ltd.

Philippe Cloutier, President, Worldcolor Canada, said the agreement with Pharmasave demonstrates the strength of Worldcolor's retail service platform. "We are delighted to enter into this new relationship with Pharmasave and help it drive additional store traffic and sales on behalf of local franchisees across Canada. The combination of our creative solution as provided by Que-Net Media, Worldcolor's Premedia team and our coast-to-coast plant network will deliver exceptional value to Pharmasave."

Forward-looking statements

To the extent any statements made in this press release contain information that is not historical, these statements are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and are forward-looking information within the meaning of the "safe harbor" provisions of applicable Canadian securities legislation (collectively "forward-looking statements"). These forward-looking statements relate to, among other things, prospects of the Company's (the "Company") industry and its objectives, goals, strategies, beliefs, intentions, plans, estimates, projections and outlook, and can generally be identified by the use of words such as "may," "will," "expect," "intend," "estimate," "anticipate," "plan," "foresee," "believe" or "continue" or the negatives of these terms, variations on them and other similar expressions. In addition, any statements that refer to expectations, projections or other characterizations of future events or circumstances are forward-looking statements. The Company has based these forward-looking statements on its current expectations about future events. Forward-looking statements do not take into account the effect of transactions or other items announced or occurring after the statements are made. For example, they do not include the effect of dispositions, acquisitions, other business transactions, asset write-downs or other charges announced or occurring after the forward-looking statements are made.

Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that these expectations will prove to have been correct, and forward-looking statements inherently involve risks and uncertainties, and undue reliance should not be placed on such statements. Certain material factors or assumptions are applied in making forward-looking statements, and actual results may differ materially from those expressed or implied in such forward-looking statements.

Important factors and assumptions as well as the Company's ability to anticipate and manage the risks associated therewith that could cause actual results to differ materially from these expectations are detailed from time to time in the Company's filings with the U. S. Securities and Exchange Commission ("SEC") and the securities regulatory authorities in Canada, available at www.sec.gov and www.sedar.com (copies of which are available on www.worldcolor.com). The Company cautions that any such list of important factors that could affect future results is not exhaustive. Investors and others should carefully consider the factors detailed from time to time in the Company's filings with the SEC and the securities regulatory authorities in Canada and other uncertainties and potential events when relying on its forward-looking statements to make decisions with respect to the Company.

Unless mentioned otherwise, the forward-looking statements in this press release reflect the Company's expectations as of May 20,, 2010, being the date at which they have been approved, and are subject to change after this date. The Company expressly disclaims any obligation or intention to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, unless required by applicable securities laws.

About Pharmasave:

With more than 400 stores in nine provinces, Pharmasave is one of Canada's leading independent pharmacy and drugstore retailers. Since being founded in 1981, Pharmasave has focused on building a national platform of community based retail outlets designed to provide customers with exceptional service, products and advice. Each Pharmasave store operates independently to serve its individual community, which ensures both programs and services tailored to the needs of customers and a commitment to helping all customers. www.pharmasave.com

About Worldcolor

Worldcolor is an industry leader in providing high-value and comprehensive print, digital and related services to retailers, catalogers, publishers, branded-goods companies and other businesses worldwide. Founded in 1903, Worldcolor's products include advertising inserts and circulars, catalogs, direct mail products, magazines, books, directories, digital premedia, logistics and mail list technologies. During its century-long existence, Worldcolor has had a rich tradition of leadership and excellence. Its team of approximately 16,500 employees is focused on helping clients meet their needs from facilities located in the U.S., Canada, Argentina, Brazil, Chile, Colombia, Mexico and Peru. More information about Worldcolor can be found on its Web site at www.worldcolor.com

Contact Information

  • Worldcolor
    Tony Ross
    Vice President, Communications
    514-877-5317
    800-567-7070
    or
    Worldcolor
    Roland Ribotti
    Vice President, Corporate Finance and Treasurer
    514-877-5143
    800-567-7070