January 11, 2016 12:38 ET

Worldhotels Launches the Next Generation of Guest Engagement with GuestDriven

New Pre-Stay Merchandising Platform to Engage Guests Mobile First

MONTREAL, QUEBEC--(Marketwired - Jan. 11, 2016) - Worldhotels has partnered with leading guest engagement platform, GuestDriven, with its hotels set to benefit from the researched and proven concepts of pre-stay merchandising and mobile guest engagement. Hotels today are seeking new ways to enhance revenue while continuing to provide a more personalized experience for their guests. This can be achieved through the GuestDriven platform, by way of targeted offers to guests post-booking and pre-stay.

At the same time, today's traveller is looking for a certain experience and is prepared to spend extra to get a more personalized stay. Worldwide, there are on average 430 transactions in hotels every minute - and 20% of guests who hold a reservation make purchases in addition to the room booking, spelling a huge opportunity. Hotels offering their guests pre-stay personalization options by leveraging mobile technology are in prime position to fulfil the wants and needs of today's traveller.

The GuestDriven guest engagement platform will enable Worldhotels and its individual hotel partners to send targeted offers directly to incoming guests 24 hours prior to arrival. Guests will be able to request and redeem offers directly from the GuestDriven mobile platform, creating frictionless and immediate personalization directly on their mobile devices.

"Worldhotels is always looking to elevate guest experiences in an increasingly mobile-first, digital world," said Carina Stegmayer, Vice President of Global Operations.

"We see immense value in pre-empting some of the needs and desires our guests might have while staying in the city, mixing in our own hand-picked recommendations, and delivering the offers in a way that they are most comfortable with and receptive to; via their mobile devices."

GuestDriven CEO and Co-Founder Anthony Zebrowski-Rubin says, "We are very excited to be working with Worldhotels to drive unique experiences and higher revenue with the thousands of guests staying at these world-class properties every day."

About GuestDriven

GuestDriven is a leader in guest engagement, providing hospitality-focused solutions via an intuitive and integrated suite of specialized tools for targeting, campaigning and interacting with guests at every stage of travel. Based in Montreal, GuestDriven is an award-winning vendor, including 2014 CIX Top 20 and a 2015 Cool Vendor in Hospitality Technology by Gartner Research. For more information see:

About Worldhotels

  • Worldhotels is a global brand that brings together some of the world's most unique and independent hotels. It targets savvy business and leisure travellers that seek an authentic and local experience when choosing a hotel. Worldhotels now offers 450 hotels in 250 desinations and 65 countries worldwide.

  • With 45 years of excellence in the industry, the company's mission is to provide access to 4 and 5 star hotels of character and distinction. Each hotel in the Worldhotels portfolio has been carefully selected to ensure it meets the group's strict quality standards. Each hotel is measured against over 1,000 quality criteria every year.

  • Guests can also earn points with the group's own loyalty programme, Worldhotels Peakpoints (, and redeem them for hotel vouchers. Alternatively, they can collect miles for eligible stays thanks to an extensive list of 25 frequent flyer programmes of the world's premier international carriers. Air France, Cathay Pacific, Lufthansa and United Airlines are just some of the partners that make earning miles with Worldhotels easy.

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