SOURCE: KFC

November 14, 2006 11:18 ET

World's First Brand Visible From Space; KFC's New Logo Launch Is Out of This World

Absolutely Out-of-This-World Footage, Including Shots From Earth, a Helicopter and Even From an Altitude of 423 Miles (or Roughly 2.2 Million Feet) Into Space via Satellite!

LOUISVILLE, KY -- (MARKET WIRE) -- November 14, 2006 -- There's another "curious" incident to report from the "UFO Capital of the World." In the Area 51 desert and just off the "Extraterrestrial Highway" in Rachel, Nevada, an unmistakable sighting is about to take place. This time, space-dwellers will be treated to a one-of-a-kind view -- as an 87,500 square-foot image of Colonel Sanders' new look dominates the Nevada desert, dwarfing houses, vehicles and everything in sight. KFC's (NYSE: YUM) record breaking-sized logo makes Kentucky Fried Chicken the first brand visible from space.

Check it out:

--  Satellite image of the logo      --   Colonel look-alike placing last
    from space                            logo tile
--  Aerial shots captured by         --   Historical KFC footage
    helicopter                       --   Around-the-globe shots of the
--  Time lapse production footage         new look
--  Earth-to-Logo zoom footage       --   Sound bites from KFC global
    reps
    
Background: One of the most visible and recognizable brands in history is changing their logo. In an announcement that will literally reach into space, KFC's global re-launch coincides with innovations in the restaurant interiors, exteriors, new menu options, and modern packaging.

The new logo depicts Colonel Sanders with his signature string tie, but replaces his classic white, button-down suit with a red apron. The apron symbolizes the fact that the Colonel was a chef, that he was focused on great-tasting, quality products, reminding customers that KFC still has chefs in its kitchens cooking delicious, high-quality, freshly prepared chicken just the way Colonel Sanders did fifty years ago.

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