SOURCE: Rockvale Outlets

May 11, 2006 10:00 ET

World's Greatest Shoo-Fly Pie Bake-Off & Eating Contest Beckons Professional Eaters Across the East Coast

PA Dutch Country's Most Flavorful Event Takes Center Stage as Eaters and Bakers Battle for a Total Prize Purse of Over $3,000

LANCASTER, PA -- (MARKET WIRE) -- May 11, 2006 -- The World's Greatest Shoo-Fly Pie Bake-Off & Eating Contest, celebrating its second gastro-eccentric year, is set for Saturday, June 24 from 11 a.m.-1:00 p.m. in Lancaster, PA at Rockvale Outlets. Designed to celebrate the flavor and heritage of Pennsylvania Dutch Country, the event will culminate with the crowning of two grand champions -- one baker and one professional eater -- who will walk away with cash and prizes, in addition to the coveted titles of "World's Greatest Shoo-Fly Pie" and "Shoo-Fly Pie Heavyweight Champion," respectively. This year's total prize purse exceeds $3,000.

In addition to the Bake-Off and Eating Competition components, patrons will enjoy a sampling tent to tickle their taste buds with homemade Shoo-Fly Pie, Shoo-Fly Pie games, and mingling with the Philadelphia Eagles Cheerleaders and SWOOP who will be on site to cheer on the competitive eaters. The event will be topped off with a Fireworks Spectacular, one of Lancaster's first to usher in the summer season, which will start at dark.

The contest consists of two events: a baking contest and a competitive eating competition.

Bake-Off: Interested bakers and hopeful eaters can register at, or by calling 717-293-9292. All bakers who register will receive $15 in new bake ware from Kitchen Collection for entering. Registration, limited to 100 entrants, fills fast and is taken on a first-come, first-served basis. Full rules and entry details can be found on the website. Judging for the Bake-Off will be held from 11 a.m. to noon on Saturday, June 24. A panel of judges will eventually crown one pie with the grand title and its maker with an "Extreme Home Bakeover" -- a prize package of new, state-of-the-art bakeware and KitchenAid appliances, valued at $500 courtesy of Kitchen Collection.

Eating Competition: Two heats are planned for this year's Eating Competition -- the signature component of the day. Amateur and professional eaters will vie to see who can gobble down the most slices of Shoo-Fly Pie within eight (8) minutes. One amateur winner will receive a $250 shopping spree good throughout Rockvale Outlets, and, in the competitive heat, three winners will battle for a hearty purse of $2,600-$2,000 for first place, $500 for second and $100 for third. The eating event kicks off at noon. Eaters may register at

Last year, in sweltering heat, Tim Janus, aka Eater X, battled to the end to win the Rockvale Outlets Shoo-Fly Pie Eating Championship. Janus, who finished on top with 18 slices -- almost seven pounds -- of the regional treat, will return to Lancaster this year to defend his title.

The World's Greatest Shoo-Fly Pie Bake-Off & Eating Contest is held in partnership with sponsors Good Food Baking Products, Kitchen Collection, and Dutch Haven, provider of the pies for the eating contest.

What is Shoo-Fly Pie?

Shoo-Fly Pie, a Pennsylvania Dutch dessert, is a sponge cake baked in a crust that contains a heavy molasses filling. It must be made with molasses to be a true "Shoo-Fly Pie." Its storied history begins when the very earliest settlers came to North America by boat. They brought with them the staples of their diet, long lasting non-perishables that could survive a boat trip including flour, brown sugar, sugar, molasses, shortening, salt and spices. Arriving at the new land during late fall, they were forced to live on what they had brought with them until the next growing season. Settlers' wives, being masters of the art of "making do," concocted a pie from the limited selection in their pantries. By filling a pie crust with a liquid and then spreading crumbs over it, they created a three layered pie consisting of a gooey bottom, a cake-like middle and a crumb topping. As the Pennsylvania Dutch baked in big outdoor ovens, pools of sweet, sticky molasses formed on the surface of the pie while it was cooling, invariably attracting flies. This is how the pie came to earn its name.

Contact Information

  • Contact:
    Jarrod Walpert
    (561) 733-9114