SOURCE: Digital Freedom

August 21, 2007 12:55 ET

World's Largest Retailer Now Offering DRM-Free Music

Wal-Mart to Sell Open Format Music

WASHINGTON, DC--(Marketwire - August 21, 2007) - The Digital Freedom Campaign today announced its support of Wal-Mart's decision to offer DRM-free music to its customers on its website. The world's largest retailer has announced it will offer its new MP3 music catalog including thousands of albums and songs from major record labels like Vivendi's Universal Music Group and EMI Group without copy-protection software, known as digital rights management.

"In the fight for consumer rights in the Digital Age, the tide has clearly shifted," said Maura Corbett, a spokesperson for the Digital Freedom Campaign. "Wal-Mart has become the world's largest retailer by putting their customers first and offering the products they want -- today they took that philosophy digital. Music legally purchased and enjoyed by millions of customers throughout the world should not be limited by restrictive and intrusive DRM software. The precedent has been set and customers will now have a choice. It will be up to retailers and record labels to follow their lead and provide the open format music consumers deserve and demand. We congratulate all those retailers and labels who understand the value and have embraced the benefits of offering DRM-free music."

For more information about the Digital Freedom campaign, please visit us at www.digitalfreedom.org

About Digital Freedom: Digital technology enables literally anyone and everyone to be a creator, an innovator or an artist -- to produce music, to create cutting-edge videos and photos, and to share their creative work. Digital technology empowers individuals to enjoy these new works when, where, and how they want, and to participate in the artistic process. These are basic freedoms that must be protected and nurtured. The Digital Freedom campaign is dedicated to defending the rights of students, artists, innovators, and consumers to create and make lawful use of new technologies free of unreasonable government restrictions and without fear of costly and abusive lawsuits.

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