SOURCE: MSE Enviro-Tech Corp.

January 12, 2010 16:01 ET

World's Most Commonly Used Flame Retardant Material Deca to Be Phased Out in the United States Due to Toxicity

Market Potential of MSE Flame Inhibitor Greatly Enhanced

MIAMI, FL--(Marketwire - January 12, 2010) - MSE ENVIRO-TECH CORP. (MEVT) (PINKSHEETS: MEVT) (FRANKFURT: MEH) is pleased to report on a December 16, 2009 landmark development that has very positive implications for the Company's environmentally friendly MSE Flame Inhibitor. On that auspicious day, Rep. Chellie Pingree (D-Maine) introduced a bill in the House aimed at legislation that will see a phase-out leading to a total ban on the use of deca-based fire retardants in 2013. This phase out will leave a gaping hole in the critical market need for a non-toxic, effective and environmentally friendly fire inhibitor. MSE Enviro-Tech Corp.'s new MSE Fire Inhibitor meets all of these requirements, and management believes that this news enhances the product's marketing potential enormously.

Deca Industry Agrees

Within days of the Deca phase-out Bill announcement, three large chemical companies and officials of the federal Environmental Protection Agency (EPA) announced a deal to phase out the toxic flame retardant Decabromodiphenyl ether (Deca). The voluntary agreement with these bromine industry giants would end production, importation and use of Deca in all consumer products by December 2012. A full ban would take effect one year later.

What is Deca?

The term Deca is commonly used to describe the family of Brominated flame retardants (BFRs) that consist of organic compounds containing bromine. They encompass a variety of toxic chemicals such as polybrominated diphenyl ether (PBDEs), and Decabromodiphenyl ether (Deca).

Dangers of Deca

Deca is a potent neurotoxin and suspected carcinogen that puts humans, particularly children, at risk. Deca persists in the environment and accumulates in food and in people. Children appear to absorb higher levels of the chemical. In 2008, pioneering research by Environmental Working Group produced the first-ever detection of Deca in the blood of American children. The children in the study had higher blood concentrations of Deca than their mothers. Like other PBDEs, Deca upsets the developing brain and reproductive system. But recent studies indicate that it also impacts the reproductive system, possibly at even lower exposure levels. In addition to its direct toxicity there are serious concerns that Deca breaks down in the environment to form PBDEs with fewer bromines, which are more persistent and bioaccumulative in people.

Deca is heavily used as a flame retardant in a wide range of products, including consumer electronics, furniture, paints, textiles and plastic shipping pallets. It is the most commonly used flame retardant material in the US, and around the world as a whole. On hearing the news of the phase-out, Sonya Lunder, senior scientist at Environmental Working Group (EWG), stated, "We applaud the Deca phase-out deal. Deca is a potent neurotoxin and suspected carcinogen that puts children at risk. It needs to be banned."

A Better Mousetrap ... MSE Fire Inhibitor

More than a fire retardant that merely slows down a fire's burn rate, MSE Enviro-Tech Corp.'s new MSE Fire Inhibitor prevents ignition; materials treated with this inhibitor will not burn. The Company's environmentally friendly, water-based fire inhibitor is non-toxic and it is believed to be the most effective flame inhibitor available to replace Deca-based fire retardants as that toxic material is phased out of the marketplace.

The Flame Retardant Market

In the United States alone, some 4,000 people die in fires annually and over 250,000 are injured, with the financial loss caused by fire totaling over $250 billion. Annual sales of flame retardants have grown to approximately 1,500,000 tonnes, amounting to some $2.5 billion in value. MSE Enviro-Tech Corp. intends to aggressively pursue this market, now that it is being relinquished to safe, effective products such as its MSE Fire Inhibitor.

MSE Enviro-Tech Corp.

As a technology transfer company focused on the identification of promising opportunities, MEVT's recognition of a critical need for an effective anti-fire technology has guided a program of extensive testing and applications formulating over the past 2-plus years, including working with prospective major users who desire an economical and effective fire inhibitor. Accordingly, the Company has positioned itself to fulfill a critical anti-fire market need across many applications. Management is enthused that by developing its superior and more economical fire inhibiting product, MSE Enviro-Tech Corp. will now quickly achieve the marketing goals that it has set for itself in bringing an effective ant-fire product to a broad range of North American markets.

For more information and/or to subscribe for regular news updates from MSE Enviro-Tech, please visit:

Common Shares Outstanding: 15,979,373

Safe Harbor Statement

This release may contain forward-looking statements that involve risks and uncertainties, including without limitation, acceptance of the company's products, increased levels of competition, product and technological changes, the company's dependence upon financing and third-party suppliers, and other risks detailed from time to time in the company's materials. Statements are subject to change without notice. We assume no obligation to update any forward-looking statements and nothing herein should be taken as a promise or representation.

Contact Information

  • Contact:
    MSE Enviro-Tech Corp.
    Investor Relations Contact:
    Mr. Brent O'Connor
    +1 647 343-2549