SOURCE: MillerCoors


October 31, 2011 11:51 ET

World's Most Refreshing Beer Again Partners With World's Largest Marathon

Coors Light on Board for Seventh Year as Official Beer Sponsor of City's Premier Athletic and Spectator Event

CHICAGO, IL--(Marketwire - Oct 31, 2011) - Coors Light and Manhattan Beer Distributors have teamed up to again make Coors Light the official beer sponsor of the ING New York City Marathon 2011, scheduled for November 6.

This is the seventh year as an official sponsor for Coors Light, which will provide "refreshment as cold as the Rockies" to legal-drinking-age race participants and fans at post-race parties across Manhattan. The brand also will provide beer for all official hospitality events leading up to the race.

"Few sports events anywhere in the world can match the anticipation and excitement of the ING New York City Marathon," said Dan Hennessy, senior director of marketing for the Coors Family of Brands. "As the best-selling light beer in the New York City area and a long-time sponsor of the marathon, Coors Light is the perfect choice for those who want to toast their accomplishments in the race or those of their friends and family."

"Coors Light brings fans and families together to celebrate the Marathon and New York City through its popular 'Race to Refreshment' program," said Ann Wells Crandall, executive vice president of business development and marketing strategy for New York Road Runners. "New York Road Runners is thrilled to have a partner in Coors Light that brings the Marathon to the people."

About the ING New York City Marathon
The premier event of New York Road Runners, the ING New York City Marathon is one of the world's great road races, drawing some 140,000 applicants. The race attracts many world-class professional athletes, not only for the $650,000 in prize money, but also for the chance to excel in the media capital of the world before two million cheering spectators and a worldwide broadcast reach of 330 million. As any one of the more than 875,000 past participants will attest, crossing the finish line in Central Park is one of the great thrills of a lifetime. For more information, visit

About New York Road Runners
Headquartered in New York City, New York Road Runners is dedicated to advancing the sport of running, enhancing health and fitness for all, and meeting our community's needs. Our goal is to use the expertise acquired in our 53-year history to empower all people to live fitter, healthier lives through participation in our races, community events, instruction and training resources, and youth programs. Our races and other events draw more than 300,000 people each year. The ING New York City Marathon, NYRR's premier event, is the largest and most inclusive marathon in the world, attracting the world's top professional runners every year and raising $30.8 million for charity in 2010. NYRR's running-based youth programs, which currently serve more than 100,000 children in hundreds of schools and community centers, promote children's health and fitness, character development, and personal achievement in underserved communities. For more information, visit

About Manhattan Beer Distributors
Manhattan Beer Distributors, the largest Coors distributor in the United States and the largest single-market beer distributor in the country, will make it possible for runners and spectators to enjoy refreshing Coors Light on Marathon Sunday. With five warehouses, 300 delivery trucks and 1,100 employees, Manhattan Beer Distributors provides Coors products to more than 21,000 licensed retailers in metropolitan New York on marathon day and throughout the year.

About MillerCoors
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great-tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. The company also offers innovative products such as MGD 64, Miller Chill and Sparks. The new MillerCoors craft and import company, Tenth and Blake, imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wisconsin, and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. The MillerCoors vision is to create the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

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