ATI Technologies Inc.

ATI Technologies Inc.

March 07, 2005 06:00 ET

World's sleekest 3D-gaming phone powered by ATI


NEWS RELEASE TRANSMITTED BY CCNMatthews

FOR: ATI TECHNOLOGIES INC.

TSX SYMBOL: ATY
NASDAQ SYMBOL: ATYT

MARCH 7, 2005 - 06:00 ET

World's sleekest 3D-gaming phone powered by ATI

MARKHAM, ONTARIO--(CCNMatthews - March 7, 2005) -

ATI's IMAGEON® 2300 media processor powers breakthrough 3D-gaming
phone from LG

The IMAGEON® 2300 media processor from ATI Technologies Inc.
(TSX:ATY)(NASDAQ:ATYT) has been chosen by LG Electronics Co., Ltd, to
power the industry's first hardware enabled 3D-gaming phone - its new
SV360. Shipping later this year, the SV360 is the most powerful and most
advanced 3D gaming phone offering a console-like gaming experience and
ergonomics.

"LG chose ATI's IMAGEON 2300 for this new phone because they wanted a
processor that could deliver an immersive and smooth gaming experience
unlike anything previously available on a handset," said Paul Dal Santo,
Vice President and General Manager, Handheld Products Group, ATI
Technologies. "ATI is working with many wireless industry leaders to
cultivate the mobile 3D ecosystem, bringing together content creators,
hardware manufacturers and carriers, to help make mobile 3D gaming a
reality."

The SV360, powered by IMAGEON 2300, enables compelling gaming on a
higher resolution (320x240) landscape LCD display with crisp images
rendered at over 10,000 triangles per frame - a visual quality threshold
not previously attainable on mobile phones. Games and applications are
able to fully benefit from the IMAGEON's hardware 3D acceleration
through the OpenGL ES 1.0 mobile gaming API. The IMAGEON 2300's
impressive rendering capabilities and low-power consumption, combined
with the SV360's unique features such as the 3D user interface,
gyroscopic controller and stereo speakers, deliver, for the first time,
the high-quality, immersive gaming experience that consumers have been
demanding for many years on a mobile phone.

ATI is the clear market leader in the design and manufacture of discrete
media processors for mobile phones with more than twenty handset models
marketed by many of the world's top manufacturers.

For more information on ATI's IMAGEON products, please visit www.ati.com.

About ATI Technologies

ATI Technologies Inc. is a world leader in the design and manufacture of
innovative 3D graphics and digital media silicon solutions. An industry
pioneer since 1985, ATI is the world's foremost graphics processor unit
(GPU) provider and is dedicated to deliver leading-edge performance
solutions for the full range of PC and Mac desktop and notebook
platforms, workstation, set-top and digital television, game console and
handheld device markets. With 2004 revenues of US $2 billion, ATI has
more than 2,700 employees in the Americas, Europe and Asia. ATI common
shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).

Copyright 2005 ATI Technologies Inc. All rights reserved. ATI and ATI
product and product feature names are trademarks and/or registered
trademarks of ATI Technologies Inc. All other company and product names
are trademarks and/or registered trademarks of their respective owners.
Features, pricing, availability and specifications are subject to change
without notice.

For media or industry analyst support, visit our Web site at
http://www.ati.com

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Contact Information

  • FOR FURTHER INFORMATION PLEASE CONTACT:
    For media inquiries: ATI Technologies Inc.
    Patricia Mikula, Public Relations Manager,
    Desktop and Handheld Products
    (905) 882-2600, Ext. 8809
    pmikula@ati.com
    or
    Other ATI Contacts:
    Porter Novelli Canada
    Trevor Campbell, Director
    (416) 422-7202
    trevor.campbell@porternovelli.com
    or
    For investor relations support, please contact:
    ATI Technologies Inc.
    Janet Craig, Director, Investor Relations
    (905) 882-2600, Ext. 2631
    janet@ati.com