SOURCE: IMG

IMG

September 02, 2010 18:30 ET

World's Strongest Man Signs Licensing Agreement With Raw Thrills, Inc.

Multi-Year Agreement to License and Distribute Premium Arcade Game Entertainment Worldwide

LOS ANGELES, CA--(Marketwire - September 2, 2010) -  IMG Licensing, a division of IMG Worldwide, Inc., the global sports, entertainment and media company, announced today it has signed a worldwide licensing agreement for its 'World's Strongest Man' property with innovative video game entertainment company Raw Thrills, Inc. to expand the 'World's Strongest Man' brand appeal.

Under the multi-year agreement which runs through 2014, Raw Thrills, Inc. will license and distribute 'World's Strongest Man' branded video games for arcade game machines located in restaurants, arcade centers, retail establishments and theme parks worldwide. The licensed products will also include a conversion kit which will enable existing arcade game machines to be converted to World's Strongest Man products without building a new game.

"We are very excited about our new partnership with Raw Thrills," said Tim Rothwell, IMG Executive Vice President and Co-Managing Director, Worldwide Licensing. "The 'World's Strongest Man' competition is one of the most physically challenging and exciting sporting events in the world; by teaming up with Raw Thrills to create the video game version, consumers across the globe will be able to experience the competition on a whole different level."

The 'World's Strongest Man' arcade video game will give players an unprecedented opportunity to compete with the legendary strongmen that have made this strength sport so compelling. Using new proprietary controls and state of the art MoCap tech, Raw Thrills will for the first time immerse the arcade player into The 'World's Strongest Man' competition. "We can't wait to get this stuff out of the lab and into the arcade," said Andy Eloff, Raw Thrills VP. "It is going to be awesome!"

The 'World's Strongest Man' property includes both the athletes' likeness and certain individual events in the competition. The 'World's Strongest Man' athletes featured in the video game include: Mariusz Pudzianowski, Jarek Dymek, Alexander Klyushev, Richard Skog, Mark Felix, Stefan Solvi Petursson, Travis Ortmayer, Derek Poundstone, Brian Shaw, Phil Pfister, Kevin Nee, Zydrunas Savickas, Jimmy Laureys, Terry Hollands, Jimmy Marku, Laurence Shahlaei, Darren Sadler, Sebastian Wenta, Johannes Arsjo, Martin Wildauer, Dave Ostlund, Marshall White, Agris Kazelniks, Andrus Murumets, Kostiantyn Ilin, Florian Trimpl, Ettiene Smit, Ervin Katona, Christian Savoie, Louis Philippe Jean, Tarmo Mitt (reserve) and Simon Sulaiman (reserve). 

'World's Strongest Man' individual events in the video game include: Carry & Drag; Giant Log Lift; Pillars of Hercules; Fingal's Fingers; Truck Pull; Dead Lift (Barrels); Squat Lift; Overhead Lift (For Reps); Atlas Stones; Giant Farmers Walk; Dead Lift (for reps); Fridge Carry; Plane Pull; and Africa Stone.

About IMG Licensing
IMG Licensing is the premier independent licensing agency in the world. Since 1962, IMG Licensing has been one of the core business units of IMG and with nearly 50 years of experience IMG Licensing offers an unparalleled resource in the licensing of sporting brands. IMG Licensing also offers expertise in a number of different markets and services outside of sports, including corporate trademarks, brands, entertainment and celebrity properties. In April 2009, IMG Licensing was voted the No. 1 Licensing Agent in the annual Top 20 List in License Magazine.

About Raw Thrills, Inc.
Raw Thrills, Inc. creates the finest arcade video games in the world. Raw Thrills, founded in 2001, is led by veteran arcade game designer Eugene Jarvis, whose credits include Defender, Robotron, NARC, Smash TV and the popular Cruis'n series of adventure driving games. Raw Thrills has brought new life to the arcade scene with the release of Target:Terror, The Fast and the Furious, DRIFT and SuperBikes. In conjunction with sister company Play Mechanix, Raw has released the hit games Big Buck Hunter PRO, Terminator Salvation, and Deal or No Deal.

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