BROOKLYN, NY--(Marketwired - November 21, 2016) - Tough Mudder Inc., the leading active lifestyle brand, live streamed the 24-hour World's Toughest Mudder race on Saturday, November 12 and Sunday, November 13 at Lake Las Vegas, drawing 3.6 Million views with more than 3.5 Million minutes of coverage consumed across Tough Mudder digital platforms by fans in more than 200 countries tuning in, including the United Kingdom, Germany, Australia, the Netherlands, Brazil, Spain, China, South Africa, United Arab Emirates and Indonesia. This is 5X Tough Mudder's 2016 live stream season average (723,000 views), handily surpassing the company's largest live stream event to date, Tough Mudder Los Angeles 2016, and setting viewership records in the obstacle course racing and endurance sporting events categories, establishing Tough Mudder as a leader in live sporting event coverage.
Tough Mudder's proprietary live stream drew nearly 1 Million views and more than 439,000 unique viewers on Tough Mudder digital platforms including mobile devices, computers, and OTT devices to watch the more than 1,500 participants from around the world compete for the title of World's Toughest Mudder. Viewers consumed more than 2,470,815 total minutes of coverage through ToughMudder.com and the Tough Mudder app.
Tough Mudder's Facebook Live steam garnered more than 2.6 Million views with an organic reach of 14.2 Million. Viewers on the platform consumed more than 1 Million total minutes of coverage.
"We are absolutely thrilled that World's Toughest Mudder has set the obstacle course racing industry records for live streaming," said Will Dean, CEO of Tough Mudder. "World's Toughest Mudder well surpassed our average live stream views for events this season. The company's successful use of video through partnerships with Livestream, Snapchat and the use of YouTube and Facebook Live have made the Tough Mudder brand ubiquitous on all video distribution platforms. Combining that with our ability to reach and engage at scale the key millennial demographic through our content has made Tough Mudder an attractive partner among a multitude of brands globally."
The live stream coverage featured camera specific views of multiple obstacles throughout the five-mile course, "point of view" head cams and aerial drone shots, as well as live, hosted commentary during the entire 24-hour period
For a behind the scenes take on World's Toughest Mudder, viewers can tune into CBS Sports Network, Thursday, December 15 (9:00 PM, ET) for the one-hour preview show, ROAD TO WORLD'S TOUGHEST MUDDER, and full coverage of the event, WORLD'S TOUGHEST MUDDER, on CBS broadcast Christmas Day, Sunday, Dec. 25 (2:00 PM, ET). Immediately following WORLD'S TOUGHEST MUDDER on CBS, CBS Sports Network will air WORLD'S TOUGHEST AFTERSHOW (3:00 PM, ET).
For more information on World's Toughest Mudder event presented by Cellucor, visit ToughMudder.com. Join the conversation and follow Tough Mudder on Twitter at @ToughMudder, on Instagram @Tough_Mudder and on Facebook at Facebook.com/toughmudder.
About Tough Mudder, Inc.:
Founded in 2010 with the launch of the Tough Mudder event series of 10-12 mile obstacle courses, Tough Mudder Inc. has since grown to become a leading active lifestyle company. The brand includes Tough Mudder Half, an obstacle challenge bringing the thrills of Tough Mudder to a 5-mile course; Mudderella, an obstacle course series created by women for women; Fruit Shoot Mini Mudder, a custom event for children ages 7-12; Toughest Mudder Series, the eight-hour, overnight competition series; World's Toughest Mudder, a grueling 24-hour endurance competition; and an extremely vibrant engaging social and digital destination for leading fitness, nutrition and wellness content delivered across multiple platforms. The Tough Mudder family of brands and online community is united by a commitment to promoting courage, personal accomplishment and teamwork through unconventional, life-changing experiences. With more than 2.5 million participants to date, Tough Mudder Inc. will produce more than 120 events worldwide in 2016 across five continents, including Asia through its partnerships with Seroja and IMG. More than 20 of the world's leading brands are sponsorship and content distribution partners, including Merrell, Old Spice, Shock Top, Cellucor, Volvic, Jeep, Britvic, L'il Critters, US Army, Virgin Active, Olympus, Bosch, Live Stream, The CW and CBS. To join the conversation, follow Tough Mudder on Facebook at facebook.com/toughmudder, on Twitter @ToughMudder, and on Instagram @Tough_Mudder.
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