CPRS Calgary

CPRS Calgary

October 22, 2009 16:48 ET

WorldSkills Calgary 2009- An Inside View

CPRS Calgary presents an inside look at the communications strategy that made this world-class event a success

CALGARY, ALBERTA--(Marketwire - Oct. 22, 2009) - The Canadian Public Relations Society Calgary Chapter (CPRS Calgary) is hosting a luncheon presentation called "WorldSkills Calgary 2009: 4 years to plan; 1 week to happen" featuring Sue McMaster, Director of Marketing, Communications and Media Relations for WorldSkills Calgary 2009 and Laurie Stretch, Director for NATIONAL Public Relations on Wednesday October 28, 2009 at TransCanada Tower.

WorldSkills Calgary 2009 brought together 900 skill, trades and technology competitors under the age of 23; required 3,000 volunteers and 3,500 delegates and experts to oversee; attended by over 150,000 students, educators and the general public and contributed approximately $82 million to the City of Calgary. So, what did it really take to pull this off? What were the big lessons and what do they know now that they wish they had known then?

According to Sue McMaster, "WorldSkills Calgary 2009 was a massive undertaking which required the cooperation of stakeholders on many levels. Our ultimate success was a tribute to thorough planning, perseverance, team effort, calling in the experts and Mother Nature herself."

CPRS Calgary invites you to come attend this presentation. All interested guests are welcome. Save your seat today and register online!

When:     October 28, 2009
Time:     11:30 a.m. - Registration and lunch
          12:00 - 1:00 p.m. - Session and Q&A      
Where:    TransCanada Tower, 450 1st Street SW
          Room 217 (on the +15 level next to Sunterra)
Pricing:  Members:            $35
          Non-Members         $50
          Students            $20
          Student non-members $25

About CPRS Calgary:

The Canadian Public Relations Society (CPRS) is a uniquely Canadian association of public relations professionals. CPRS Calgary, formed in 1958, is the local member society representing some of the brightest and most talented communications professionals in the city.

CPRS Calgary strives to support public relations professionals at every stage of their career. There's an increasingly strong student presence in CPRS Calgary, and an outstanding list of professional development events held September through June.

For more information on the organization or other upcoming events, visit http://www.cprscalgary.com/

About Sue McMaster:

Sue McMaster is the Director of Marketing, Communications and Media Relations for WorldSkills Calgary 2009. She came to the organization just six months prior to the event in a Marketing support role. After writing a full MarComm plan from scratch and presenting it to the organization's international delegates, all in the first two weeks on the job, she was promoted to Director of Marketing, where she developed and executed a comprehensive plan at the 11th hour, surpassing expectations for both total attendance and local, national and international media coverage.

Sue is a journalist by training and spent several years as a newspaper reporter and columnist before turning to marketing and communications positions. She started her own company, QUEST Communications Inc., in 1993. She continues to deliver marketing, communications and event management services through QUEST to a wide variety of local, national and international clients.

About Laurie Stretch:

Laurie Stretch led the NATIONAL Public Relations team that Sue engaged to provide media support and to run the media centre for WorldSkills Calgary 2009. The media centre hosted approximately 400 journalists from around the world. As the event unfolded, Laurie also moved into a crisis communications function when a family member of a New Zealand competitor passed away from the H1N1 virus.

Laurie is a senior communications practitioner, with 18 years of experience spanning the private, public and not for profit sectors. She specializes in energy and environment issues, with a skill set that includes strategic counsel, issues management, investor relations, corporate communications, government relations, employee communications, media relations and crisis communications.

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