SOURCE: ShopNBC

ShopNBC

June 30, 2011 08:03 ET

Worldwide Debut of Ghurka Luxury Leather Goods' All-New Heritage Collection Most Successful Handbag Launch on ShopNBC

MINNEAPOLIS, MN--(Marketwire - Jun 30, 2011) - ShopNBC (NASDAQ: VVTV) (www.shopnbc.com), a premium interactive retailer via TV, Internet, mobile and social media, announced today that the worldwide debut of the all-new Ghurka Luxury Leather Goods' fine leather handbag collection, The Heritage Collection, was the most successful handbag collection launch in the network's history. The prestige and exceptional quality of Ghurka's Heritage collection debuted Saturday, June 25 with two 1-hour shows that generated tremendous customer excitement.

The Ghurka Luxury Leather Goods Heritage Collection is the first new women's collection from the brand in five years and was inspired by bestsellers and classic styles in the Ghurka archives. Steeped in Ghurka history, the bags feature natural, full-grained, pebbled textured leather, brass hardware with smooth, chestnut leather trim and Ghurka's signature checkered patterned lining. The collection exemplifies the brand's heritage of luxurious leather, sophisticated artistry, and world-class workmanship.

The Ghurka Heritage Collection was extremely well-received by ShopNBC customers and achieved sensational response across the multi-channel network. As part of the collection launch, ShopNBC partnered with Ghurka on an exclusive handbag design for the network, The "Cavalier" Pebbled Leather Satchel. The Ghurka Heritage collection achieved five sell-outs including: The "Cavalier" Pebbled Leather Satchel, The "Grace" Satchel, The "Collette" Leather Satchel, The "Jessica" Drawstring Leather Satchel, and The "Barbara" Leather Cross Body. Ghurka also achieved near sell-outs with other must-haves, including: The "Cavalier II" Leather Travel Bag, The "Express" Leather Carryon Bag, and The "Charlie III" Framed Leather & Twill Shoulder Handbag.

"We are thrilled to have partnered with ShopNBC for the worldwide launch of Ghurka's new women's Heritage Collection," said Charles Chehebar, Head of Ghurka. "ShopNBC does an outstanding job of highlighting the luxurious detail of the brand and its products. We look forward to partnering on future Ghurka collection launches and fostering a long and rewarding partnership."

"The successful launch of the all-new Ghurka Heritage Collection on the network exceeded our expectations," said Bob Ayd, President of ShopNBC. "Ghurka is known world-wide for its prestigious handbags and luggage, which appeal to the refined taste and desire for high quality our customer craves. We look forward to surprising and delighting viewers in the future as we partner on additional ShopNBC-exclusive items and new collections from Ghurka as well as returning customer favorites."

About ShopNBC
ShopNBC, a premium interactive retailer bringing high-quality merchandise to customers via TV, Internet and mobile and social platforms under the "ShopNBC" brand. The ShopNBC television network reaches over 79 million homes via cable and satellite and is streamed live at www.ShopNBC.com. Over 1.1 million customers have interacted with ShopNBC in the categories of Home & Electronics, Health & Beauty, Fashion & Accessories, and Jewelry & Watches, yielding revenues in excess of $560 million, over $230 million (41%) of which are Internet-based. "ShopNBC Anywhere" allows customers to interact and shop via TV, phone, mobile devices and online at www.ShopNBC.com and via Facebook, Twitter and YouTube.

Contact Information

  • Contact:

    Investors / Media Relations:
    Anthony Giombetti
    ValueVision Media, Inc.
    agiombetti@shopnbc.com
    (612) 308-1190

    Investors:
    Norberto Aja
    David Collins
    Jennifer Neuman
    Jaffoni & Collins
    vvtv@jcir.com
    (212) 835-8500