SOURCE: Ninja Metrics

Ninja Metrics

October 13, 2014 10:05 ET

Worldwide Strategy Game Maker Imperia Online Ltd. Selects Ninja Metrics; Katana® Analytics Engine Proves Social Whales Drive Sales

Through Its Advanced Predictive Analytics, the Katana® Analytics Engine Shows Proof That Influential Players, Known as Social Whales, Drive Sales

LOS ANGELES, CA--(Marketwired - Oct 13, 2014) -  Ninja Metrics (, the social predictive analytics company, today announced independent game company Imperia Online Ltd. ( is working with Ninja Metrics' Katana® Social Analytics Engine to measure player influence in its online strategy and role-playing games.

Ninja Metrics has already been able to uncover some major findings for the developer, including that social value has accounted for almost 75% of all playing hours in the game, meaning its users play socially, driving each other's playing time. Also, due to the strength of social value in Imperia Online, player spending habits have been the #1 revenue driver for the company, and that they can expect high player retention throughout the year, with 85% of players being stable and long-term customers.

Imperia Online's games have gained popularity with over 22 million people in over 170 countries worldwide. Its main product, the strategy simulation Imperia Online (, is played by over 200,000 active players per day. Katana® will give Imperia Online valuable insights into these players, giving the company a clear picture of the game's most influential players, known as Social Whales. Katana® provides key data and metrics that are tied to Social Value, the precise measurement of who influences others and how much that influence is worth in real monetary value.

Imperia Online COO Cvetan Rusimov noted that it was easy for the company to see which players spend the most money in the online game, but recognized those are not the most influential players. Rusimov and the Imperia Online team wanted to partner with Ninja Metrics to pinpoint its Social Whales through the engine's advanced predictive analytics software.

"In our game there are thousands of unknown leaders, heroes for their alliances, even nations, who can lead communities from playing 24/7 to not playing at all and vice versa," Rusimov said. "Before meeting Ninja Metrics, finding those players was impossible. Now, using the Katana engine, it is easy to track all the social events and player's reactions, find the real social influencers and study their behavior."

Rusimov noted that Imperia Online also plans to use Katana® in its upcoming mobile releases for iOS and Android.

"Ninja Metrics is excited to work with Imperia Online on both its online and mobile platforms to help leverage opportunities presented by defining player Social Value," said Dmitri Williams, Ninja Metrics CEO and co-founder. "In the gaming community, players respond to influencer cues: By identifying the Social Value of players and their friends, Katana® helps Imperia Online target the players who will cause the most impact in its games. We are already seeing the impact of these heavy-hitters in its online strategy environments, and are thrilled to see how these player habits translate to its new mobile platforms later this summer."

Key Features of the Katana® Social Analytics Engine:

  • Discover clear insights into the performance of mobile apps and games, PC titles and console games
  • Uncover how much customers will likely spend and how their social influence impacts the bottom line
  • Target the most influential, influenceable and valuable users
  • Flexible dashboard that includes support for: segmentation, cohort analysis, churn projections, conversion rate, revenue analysis, and comprehensive KPI tracking
  • Easy integration through a REST-based API supporting iOS/Android, JavaScript, PHP, Java/C#, C++ and Flash

About Imperia Online Ltd.
Imperia Online Ltd. is an independent game studio developing web-based online strategy and role playing games. Its young team of highly qualified and creative professionals has built and continues to upgrade a variety of virtual worlds that have become the stage of honor and glory for millions of people worldwide. Imperia Online's games are localized in 26 languages and have gained popularity with over 22 million people in over 170 countries worldwide. Its main product -- the strategy simulation Imperia Online, created by the two founders of the company -- is played by over 200,000 active players 24 hours a day. In the last two years, the game company has been growing at an enormous pace, and in 2012 it became third in sales growth in the IT sector in its home country, Bulgaria. For more information on Imperia Online, please visit

About Ninja Metrics
Ninja Metrics is the creator of Social Value™, a precise measurement of how users influence each other and how much that influence is worth. Ninja Metrics' key offering, The Katana® Social Analytics Engine uses predictive analytics and automated social graph analysis to help companies acquire, understand, monetize and keep their most valuable, influenceable and influential customers. For more information on Ninja Metrics, please visit

Contact Information

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    Rita Tennyson