WorldWinner

WorldWinner

March 03, 2009 09:01 ET

WorldWinner Propels Sports Trivia Experts Into Major Leagues With Launch of Three New Titles

Games Broaden WorldWinner's Reach to a New Audience of Sports Fanatics Looking for Friendly Competition and an Opportunity to Test Their Skills for Cash

NEWTON, MASSACHUSETS--(Marketwire - March 3, 2009) - WorldWinner today announced the addition of three new sports-themed games-Grand Slam Trivia!, Slapshot Hockey Trivia! and Wall of Fame-to its roster of online cash competitions. The new sports trivia games allow WorldWinner to expand its reach to a new audience of sports enthusiasts, typically comprised of men.

Casual games, including the word, card, puzzle and arcade games found on WorldWinner, are typically enjoyed by a predominantly female audience (nearly two thirds of WorldWinner's players are women and slightly more than half of the worldwide casual gaming audience is female). However, according to a casual games white paper from the International Game Developers Association (IGDA), the number of males playing casual games is gradually increasing. WorldWinner's new sports trivia games will broaden the company's reach by appealing to this growing audience of male casual gamers with a passion for sports, sports trivia and a healthy quest to win.

According to a WorldWinner Gender and Competition Survey, which examined the attitudes of men and women toward informal contests, 61 percent of men are more driven by the desire to win than by the thrill of the game. "We know men aren't trading little-known sports facts with their buddies just for bragging rights; they want to win," said Peter Blacklow, president of WorldWinner. "While traditional casual games like Solitaire and Bejeweled are typically enjoyed by a more female audience, the drive to fuel the competitive fire is equal across the sexes. These new titles allow us to reach a new audience of sports trivia lovers; they let male sports fanatics take all of that seemingly useless sports trivia knowledge and play for a chance to win cash and prizes."

Two of WorldWinner's new sports trivia games, Grand Slam Trivia! and Wall of Fame, are licensed from Sportsfly.com. Sportsfly.com is an online casual game site-designed specifically for sports fans by sports fans-that captures the excitement and passion sports inspires.

"We're thrilled to offer some of our players' favorite sports trivia titles as cash competitions through WorldWinner," said Nicholas Wodtke, founder of Sportsfly.com, Inc. "Most sports enthusiasts would never guess that playing online games could give them the same adrenalin rush as competing in their favorite sport. Now that they can compete against other players for cash, it will."

Available now at WorldWinner.com, these games will keep even the most avid and knowledgeable sports fans on their toes, rewarding their sports acumen and winning trivia scores with cash and prizes. These new titles on WorldWinner.com include:

- Grand Slam Trivia!: Baseball fans answer trivia questions to either knock one out of the park or strike out.

- Slapshot Hockey Trivia!: Hockey fanatics worldwide face off to score in the ultimate trivia showdown.

- Wall of Fame: All-around sports enthusiasts will love this multi-sport, Tetris-type sports trivia challenge. To claim victory, answer questions in multiple categories before time runs out.

Boston Bruins Put Slapshot Hockey Trivia! on Ice

As part of its marketing efforts to promote Slapshot Hockey Trivia, WorldWinner has entered into an integrated sponsorship deal with The Boston Bruins. For the remainder of the Bruins' 2009 regular season, WorldWinner is sponsoring an interactive trivia game at all home games. During each game, randomly-selected fans are broadcast on the Jumbotron attempting to answer the Bruins trivia question posed by the announcer. This in-game feature allows Bruins fans to test their hockey trivia knowledge from their seats at the game, and then invites them to log onto WorldWinner.com/bruins after the game to compete for cash and prizes. WorldWinner is also running ads on the Bruins' Web site and on commemorative roster cards distributed to fans at home games and promoting Slapshot Hockey Trivia via email to 150,000 Bruins fans.

About WorldWinner

WorldWinner (www.worldwinner.com), a GSN-affiliated site, hosts online competitions that intensify casual games with the thrill of playing for cash and prizes. Offering beloved titles such as Solitaire, Bejeweled 2, Family Feud, SCRABBLE(R) Cubes, Wheel of Fortune and Cubis, WorldWinner puts winning within reach for more than 30 million registered game enthusiasts of all skill levels who share a passion for competition and a penchant for fun. With WorldWinner, game lovers test themselves and challenge each other through games that engage, invigorate and relax the mind.

The company's broad network of partner sites includes leading global brands, such as AOL Games, EA-Pogo, Lycos, MSN Games and MyPoints. WorldWinner is a controlled subsidiary of Liberty Media Corporation attributed to the Liberty Entertainment Group (NASDAQ:LMDIA).

About Sportsfly

Sportsfly (www.sportsfly.com) is the world's first free online casual game site designed specifically for sports fans by sports fans, that captures the excitement and passion sports inspires. Sportsfly offers casual sports trivia, action, strategy, and picks games. The proposition is simple: fans play casual sports games for free and earn "Fly Points", then redeem those "Fly Points" for prize drawings. Sportsfly empowers its users to create personal profiles, talk on the forums, and track their rankings on the Sportsfly leaderboards. Sportsfly was incubated within Snap TV, Inc. Snap TV (www.snaptvgames.com) is a Los Angeles-based developer and publisher of interactive games. Sportsfly is dedicated to serving sports fans from all walks of life and being an essential staple of their daily sports diet.

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