May 06, 2009 09:01 ET

WorldWinner Turns MONOPOLY Money Into Real Cash With Online Tournaments

MR. MONOPOLY Helps Online Game Lovers Build Their Gaming Empires and Compete for Cash and Prizes

NEWTON, MASSACHUSETTS--(Marketwire - May 6, 2009) - Online game enthusiasts pass GO! and advance to the nearest MONOPOLY Downtown property. Today, WorldWinner (, a subsidiary of GSN and provider of online game competitions, announced that MONOPOLY Downtown, a twist on Hasbro's classic board game, is available for cash and prizes at With the new game, WorldWinner once again brings the excitement of online cash competitions to classic offline games and invites a new audience of game lovers to test their skills by competing against other players.

"MONOPOLY was born during the Great Depression, when its unemployed creator inspired millions with the thrill of fame and fortune," said Peter Blacklow, president of WorldWinner and EVP of GSN Digital. "Now, through our alliance with Hasbro, the game is taking root in a new medium and turning fantasy fortunes into reality. MONOPOLY Downtown gives game lovers everywhere a chance to compete for real cash and prizes and experience the small victories that come from winning competitions, even in tough times."

The second in a series of Hasbro titles added to the WorldWinner roster of online cash competitions, MONOPOLY Downtown builds on the success of SCRABBLE(R) Cubes, WorldWinner's online adaptation of Hasbro's classic crossword game. WorldWinner will also soon deliver cash competitions in TRIVIAL PURSUIT, CLUE, TWISTER and BATTLESHIP to the company's audience of fiercely competitive casual gamers as part of an expanded relationship with Hasbro.

In MONOPOLY Downtown, players use building pieces of all shapes and sizes to fill properties within city grids. When they fill every space, players increase their score to earn cash and prizes. House, Hotel, Chance and Community Chest bonuses heighten the challenge and maximize the potential winnings.

"With more than 250 million games sold to date, MONOPOLY has inspired millions of enterprising hopefuls building board game empires; it's given game lovers endless hours of entertainment, competition and fun," said Jim Acton, director of Licensing - Gaming and Lottery, Hasbro. "MONOPOLY fans are already accustomed to competing for play money, so it's only natural that they'll embrace the opportunity to try to beat their opponents for real cash prizes."

MONOPOLY Downtown is available at and, as well as through WorldWinner's partner sites, including AOL Games, MSN Games and

About WorldWinner

WorldWinner (, a subsidiary of GSN, hosts online competitions that intensify casual games with the thrill of playing for cash and prizes. Offering beloved titles such as Solitaire, Bejeweled 2, Family Feud, SCRABBLE(R) Cubes, Wheel of Fortune and Cubis, WorldWinner puts winning within reach for more than 30 million registered game enthusiasts of all skill levels who share a passion for competition and a penchant for fun. With WorldWinner, game lovers test themselves and challenge each other through games that engage, invigorate and relax the mind. The company's broad network of partner sites includes leading global brands, such as AOL Games, EA-Pogo, Lycos, MSN Games and MyPoints.

GSN and WorldWinner are owned by Liberty Media Corporation and Sony Pictures Entertainment. For further information, visit GSN's press website at

About Hasbro

Hasbro, Inc. is a worldwide leader in children's and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at SCRABBLE is a trademark of Hasbro in the U.S. and Canada. (C) 2008 Hasbro, Inc. All Rights Reserved.

Contact Information