Asda Financial Services

Asda Financial Services

November 02, 2011 12:41 ET

Worst Places to Break Down Revealed

LONDON, UNITED KINGDOM--(Marketwire - Nov. 2, 2011) - Research into breakdown cover policy ownership among car, van and motorbike owners has revealed that 64.81% of consumers have been involved in some sort of accident in their vehicle. Of these incidents, 8.57% involved an uninsured driver.

The survey also revealed a number of insights into consumer breakdown experiences, including the worst deemed places and locations to experience a vehicle breaking down. 73.61% of consumers explained that they had broken down at some point in their lives whilst driving their car, van or motorcycle. Of the consumers that had broken down, 35.53% found that the side of the road was the worst place to do so. 23.86% of consumers deem the motorway to be the worst location to break down in their vehicle, with a further 9.64% choosing the dual carriageway as the most feared breakdown location.

Other areas revered by consumers included the following:

  • The middle of nowhere

  • Petrol station forecourt

  • On a ferry

  • Airport car park

  • Front of the queue at a motorway exit

Consumers were then asked whether they were covered by a breakdown insurance policy. Of those who took part in the survey, 87.78% confirmed that they are breakdown cover policy holders. Of the remaining 11.85% who were not covered, many claimed that they could not afford to take out a policy of this nature. Other reasons given for not having appropriate levels of breakdown cover included the following:

  • Recently purchased a new car, meaning it's unlikely to break down

  • Family member is a mechanic

  • Mileage is too low to warrant the purchase

For further information about Asda's Financial Services offering please visit

Notes to editors

* Data gathered from two surveys carried out by eDigital Research on behalf of Asda Financial Services in June 2011, with the data generated on 1st September 2011.

About Asda Breakdown Cover

  • 74% of cars fixed at the roadside*

  • Average response time of 40 minutes**

  • 98% of customers satisfied with our service***

  • Pay annually and save £20 on UK breakdown and European cover
* Fix rate of 73.4% taken from 18457 invoices during 1 July to 31 August 2011
** Response time of 40.5 minutes taken from 28034 customer questionnaires during 1 July to 31 August 2011
*** Customer satisfaction of 98.2% taken from 28034 customer questionnaires during 1 July to 31 August 2011

Asda also offer Roadside Cover for just £25, which means if your vehicle can be fixed by the roadside, it will be. It's a good value option that lacks many of the options covered by the core Breakdown Cover policy, but means your car will be fixed if possible and towed to a garage within a ten mile radius. As well as the Breakdown Cover and Roadside Cover options, Asda also offer European Breakdown Cover – meaning your vehicle is covered even if it breaks down in one of many European countries.

About Asda Stores Ltd.

Founded in the 1960s, Asda today is one of Britain's leading retailers. It has over 170,000 dedicated Asda colleagues serving customers from 424 stores, including 25 ASDA Living stores, 23 depots and eight recycling centres across the UK (Great Britain and Northern Ireland). It has its main home office in Leeds, Yorkshire and its George clothing division based in Lutterworth Leicestershire. Asda serves over 18 million shoppers a week in store and its growing home shopping business serves over 97 per cent of UK homes.

About Chosen By You

Chosen By You is an unprecedented re-launch of Asda's entire mid-tier own brand range, consisting of over 6,923 products. The launch follows an intense period of quality benchmarking and independent customer taste testing, which means Asda customers are given the very best in terms of quality and value. Every single one of the products has been tested by real customers up and down the country at 836 locations – and only those that get a big thumbs up make it into the range. Chosen By You has rolled out into Free From products and 4,250 tests have been conducted with the help from Coeliac sufferers. Asda have already conducted more than 370,000 blind taste tests involving 63,714 customers, making this the biggest piece of product testing ever done by a supermarket.

About Asda's Price Guarantee

With Asda's Price Guarantee customers can be safe in the knowledge that the price they pay at Asda is cheaper than at Tesco, Sainsbury's, Morrisons and Waitrose, otherwise we will refund the difference.

Contact Information

  • Asda Financial Services