SOURCE: Worth Ave. Group

November 21, 2011 11:38 ET

Worth Ave. Group Issues Black Friday Consumer Alert: Holiday Shoppers Buying Electronic Devices Should Skip In-Store Warranties and Get Insurance Instead

STILLWATER, OK--(Marketwire - Nov 21, 2011) - From new smartphones and digital cameras to gaming consoles and e-Readers, Black Friday marks the unofficial start of the holiday shopping season as people gear up to hit retail stores in hot pursuit of the latest consumer electronics devices. During the time of purchase, holiday shoppers will be offered the option of buying an in-store or extended warranty to cover their device.

Worth Ave. Group (, a leading electronics insurance provider, says consumers should think twice before buying in-store warranties and consider electronics insurance instead. Insurance is the better option.

"During the holiday shopping season, consumers will typically purchase several portable electronic devices like gaming consoles, mp3 players, digital cameras, laptops, and cell phones. They think their in-store warranty will cover their devices for damage and theft. As a result, they don't consider insurance and in most cases, they don't even know it's an option," said Aaron Cooper, Worth Ave. Group marketing director.

Cooper says it's not uncommon for consumers to confuse warranties with insurance, thinking both offer the same level of protection.

"People think they are one in the same, but they are completely different. If you have a warranty it may or may not cover the damage to your device. Read the fine print. And if you use a warranty to replace your electronic device, once your claim is settled, the warranty is void. Then you must purchase a new warranty to cover the new device," said Cooper.

Cooper says insurance protects consumers for the entire coverage period no matter how many claims they file. They can simply file a new claim, and pay the deductible when there is a loss. Insurance also allows them to bundle coverage for several devices and can be purchased at any time, unlike warranties, which must be purchased immediately.

Worth Ave. Group provides reasonable rates on several types of electronic devices, including:

  • eReaders;
  • Laptops;
  • iPhones;
  • Mp3 players;
  • Digital cameras;
  • Game consoles;
  • TVs and more.

About Worth Ave. Group
Worth Ave. Group is a full-service electronic device insurance provider, offering affordable coverage plans that protect iPhones, iPads, laptop and desktop computers, TVs, digital cameras, PDAs and other portable electronic devices against accidental damage and theft. Based in Stillwater, OK, the company has a 40-year history of providing peace of mind to thousands of customers nationwide and has earned the trust of more than 2,000 schools across the U.S. The company is licensed in all 50 states and is underwritten by Hanover Insurance Company, which earned an excellent A rating from A.M. Best Company. For more information, visit

Contact Information

  • Gretchen Cathey
    Social Networking Content Manager
    Worth Ave. Group
    Email Contact
    (405) 533-1434

    Dacrie Brooks
    Brooks Media Relations on behalf of Worth Ave. Group
    Email Contact
    (646) 233-0629