SOURCE: Worx Toys

August 15, 2011 14:52 ET

Worx Toys Launches a Revolutionary Line of Interactive "Shape-Code-Activated" Vehicle & Storybook Systems That Entertain and Educate Curious Little Minds About "How Things Work"

Do You Know the Code?

TORONTO--(Marketwire - Aug 15, 2011) - Since every curious kid asks how things work, Worx Toys (www.worxtoys.com) today launches a revolutionary line of toy vehicles that gives children ages 6-9 a clear look inside them while identifying each of their parts with code-activated lights and sounds. Corresponding storybooks give each part a real-world context and explains what it does while taking the reader on an adventure in their Speedster Racecar, Apex Police Helicopter or Torch Fire Truck with their new favorite character and friend, Howie Works.

Founded by 3 fathers who set out to create innovative toys for their curious little boys, all Worx Toys vehicles simultaneously entertain and educate by allowing children to see their inner workings and to activate their parts with lights and sounds by keying "shape-code" commands into a touchpad and/or transmitter that is comprised of a circle, square, triangle and X.

Each vehicle comes with a colorful, hardcover storybook featuring 'Howie Works,' a kid reporter who finds himself on fun-filled adventures in his Worx Toys vehicles. Along the way, both Howie and the children learn how the major parts inside each vehicle work while bringing them to life by entering the shape-codes into the keypad.

"Every parent has experienced those moments when their child asks a million questions about how something works and they struggle to provide a steady stream of understandable answers. To please both kids and parents, we created a line of toys that not only satisfies children's natural curiosity, but stimulates their imaginations and teaches them, and maybe their parents too, something new," said Ross Richardson, co-founder & COO of Worx Toys.

The Worx Toys product line includes:

  • Speedster Racecar:
    • Features working gull-wing doors and responds to shape-code commands that sound and light up such parts as the engine, transmission, shock absorbers, etc.
    • MSRP $30.00
    • Includes hardcover Worx Toys storybook titled "Get Ready, Get Set... Race"

  • Apex Police Helicopter:
    • Features 2 motorized rotors, working doors and responds to shape-code commands that identify such parts as the rotors, engine, landing gear, instrument panel, etc. with light and sound
    • Worx Storybook Transmitter included
    • MSRP: $45.00
    • Includes hardcover Worx Toys storybook titled "Out of the Snow"

  • Torch Fire Truck:
    • Responds to shape-code commands that raise and lower the ladder, sound the siren and identify such parts as the engine, pistons, shock absorbers, fire hose, etc. with light and sound
    • Remote-control Transmitter is included and drives the vehicle and activates the ladder and siren
    • MSRP: $65.00
    • Includes hardcover storybook titled "Howie's Cookout Adventure"

Worx Toys can be purchased online and at specialty toy stores across Canada and the US.

For more information, please visit www.worxtoys.com

Contact Information

  • Media Contact:
    Loren Pomerantz
    212-583-1939
    917-902-0219
    Email Contact