September 18, 2014 08:00 ET™ Joins Ranks of Top-Funded Internet of Things / Machine to Machine Startups With a Cloud Data Service Exchange

NYC Startup Will De-Fragment Internet of Things and Machine to Machine Industries With Device- and Platform-Agnostic Open Operating Environment

NEW YORK, NY--(Marketwired - Sep 18, 2014) -™, a data service exchange for connected device platforms, today announced the securing of a significant round of funding that launches it into the ranks of the top-funded Internet of Things (IoT) startups.

Deployed in an open or private cloud, allows existing and future players in the IoT ecosystem to easily and intuitively fuse data applications and connected devices, regardless of standards or connectivity protocols.'s operating environment lets application creators, system integrators, analytics providers, and hardware companies overcome traditional integration challenges and ultimately unlock the value in connected device data to deliver new service possibilities and drive value-added services. Scaling to billions of connections, provides an open marketplace for users to eliminate vendor lock-in.

Gartner predicts that the installed base of IoT will reach 26 billion units by 2020, creating an immediate and global need for better integration within this exploding market. Beyond linking billions of connections, provides a simple and scalable operating environment for IoT and Machine to Machine (M2M) contributors.

Founded in Q2 2014, is co-founded by proven technology executives Allen Proithis, Tom Gilley, Dave Goehrig, and Mike Jeronis.

  • Proithis, President, benefits from two decades in the mobile industry, most notably as head of strategy and business development for Hewlett-Packard's handheld business unit, and serves on the boards of Convida Wireless and the mobile forum of the Telecom Council of Silicon Valley.
  • Gilley, Chief Technology Officer, is a successful entrepreneur, technologist, and operator, with success in mobile technologies, digital media, ubiquitous computing, and social computing. Previously he founded several innovative companies and held senior positions at Apple and Vignette.
  • Goehrig, Chief Scientist, is an advanced Internet technologist and entrepreneur, specialized in open source development and business models.
  • Jeronis, Chief Operating Officer, formerly led engineering efforts at InterDigital Solutions.

"Most Internet of Things solutions on the market today only interact with proprietary, closed platforms," said Gilley. "What IoT really requires is an open, service oriented operating environment that is device, platform, and operating system agnostic, like the data service exchange. Once walls are removed, data can flow freely and businesses can extract true value from aggregate data in one place to identify patterns and insights."

"This strong round of funding and our rapidly growing partner network show that there is tremendous market appetite to solve the agonizing IoT data challenge," said Proithis. "So far, what we've seen in IoT have been businesses that have represented incremental improvements on single aspects of M2M communications. Our mission with is to introduce a radical new approach that brings simplicity and scalability to the industry, building the foundation for innovation and new possibilities to arise." is located in New York's Flatiron District. Sources of the company's funding were not disclosed. is generally available today. For more information, visit:

Technical Considerations:

  • The operating environment's service-oriented architecture is built on a message bus data-flow routing framework using AMQP with an asynchronous node.js based application stack.
  • is capable of a self-provisioning deployment utilizing docker containers in public or private cloud agnostic infrastructure (OpenStack, Azure, AWS).
  • Current pre-integrated data services, provided by a growing list of partners, include big data storage, device management platforms, scripting rule engine, analytics, reporting, and data delivery to social media outlets.
  • Depending on business needs, customers are able to choose and use the services that are most applicable.

Founded in 2014, is a data service exchange for connected device platforms. The company solves the data integration challenge for organizations operating in the Internet of Things and Machine to Machine industry by unlocking data value from disparate connected device platforms. partners with data service providers to drive business ROI through platform-integrated data retention, device management, data management, analytics, business intelligence and social media offerings.

Contact Information

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