February 23, 2015 08:00 ET™ to Showcase Power and Ease of Use of Its Data Service Exchange™ in Real-Time Demonstrations at Mobile World Congress

NEW YORK, NY--(Marketwired - Feb 23, 2015) -

WHAT™, providers of the leading data service exchange™ for connected device platforms, will be demonstrating the power of its operating environment in several booths at the Mobile World Congress next month in Barcelona. This demo will build, in real time, a Smart City transportation tracking app based on the data service exchange and IoT-X, Stream Technologies' unified access connectivity environment.

As trucks move through a virtual city, they communicate their positions and other data with various connected devices via satellite, cellular, and other networks. This data will be received by the operating environment and overlaid with other information such as traffic data and hazard data, resulting in a comprehensive mapping and real-time visualization of vehicles, including positioning, report generation, and more. The ease with which new data services are added and manipulated to build the demo app will showcase the flexibility and power of the data service exchange environment in quickly building value-added apps, reducing time to market for such solutions.


  • Allen Proithis, President and Founder
  • Tom Gilley, CTO and Founder
  • Mitchell Golner, VP, Product Management
  • Carl Pichotta, VP, Business Development
  • Jim Brandt, Director of Engineering
  • Kevin Smith, Business Development Manager

March 2-5, 2015 at Mobile World Congress
Barcelona, Spain


  • Demos will be given in the following booths at the Fira:
  • ARM, Hall 6 stand 6C10
  • Stream Technologies, Hall 7 stand 7C18
  • InterDigital, Hall 7 stand 7A71

BACKGROUND's data service exchange provides a marketplace and operating environment for web applications that leverage the "Internet of Things," operating on data from connected devices, enabling data aggregation, analysis, and an expansive range of value-added services. It reduces customers' time-to-market by eliminating the time consuming and costly integration required to interconnect best-in-breed data services into an efficient Internet of Things data processing solution. Additionally, allows customers to easily plug and play different data services into their solution to quickly prototype and explore with minimal impact. native ARM® mbed™ IoT Device platform support helps to insure best device management with ARM-based devices, including the ability to securely update devices in the field.

Founded in 2014, offers a data service exchange for connected device platforms. The company solves the data integration challenge for organizations operating in the Internet of Things and Machine to Machine (M2M) industry by unlocking data value from disparate connected device platforms. partners with data service providers to drive business ROI through platform-integrated data retention, device management, data management, analytics, business intelligence and web automation offerings. and data service exchange are trademarks of, Inc. ARM is a registered trademark and mbed is a trademark of ARM Limited (or its subsidiaries) in the EU and/or elsewhere. All other company or product names, brands, trademarks, and logos are the property of their respective owners. All rights reserved.

Contact Information

  • Media Contact:
    Leigh Ann Benicewicz
    Email: Email Contact
    Phone: (619) 677-2700