WOW Mobile Media Inc.

WOW Mobile Media Inc.

August 29, 2007 13:18 ET

WOW Mobile Media Blasts Off With New Discovery Channel Campaign

TORONTO, ONTARIO--(Marketwire - Aug. 29, 2007) -

Editors Note: A photo for this release will be available on the CP picture wire via CCNMatthews.

Offering the advantage of enormous visibility, cost-efficiency and some very powerful creative, WOW Mobile Media's "rolling billboard" 53 foot transport trucks are a key component of Discovery Channel's innovative promotional campaign for its new mini-series "Race to Mars". Discovery Channel's campaign with WOW Mobile Media's transport trucks hit the road starting August 27th.

WOW Mobile's trailers travel the highest traffic routes across southern Ontario and through the Greater Toronto Area (estimated to generate about 19 million impressions for this 5 week campaign). With this eye-catching exposure, Discovery Channel expects this media initiative to raise awareness for the new series as it nears its September 23 launch date.

"Discovery Channel is the first of several major marketers about to launch innovative 'rolling billboard' truck campaigns with WOW Mobile" says Lyle Goodis, President, WOW Mobile Media. With over 5,000 53 foot and 48 foot transport trailers and 24 foot trucks available across Canada, WOW Mobile Media offers the finest strategic campaign planning system and production resources in Canada to help marketers get their brands moving.

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