SOURCE: Young & Rubicam Brands
November 20, 2010 09:30 ET
WPP Acquires TAXI
Canadian-Based Network Joins Young & Rubicam Brands Roster of Companies
NEW YORK, NY--(Marketwire - November 20, 2010) - WPP (NASDAQ: WPPGY) announced today that it is acquiring the TAXI creative network.
TAXI, founded in 1992 in Montreal by Paul Lavoie and partner Jane Hope, has built its reputation on its highly innovative creative work. It has five offices in Canada, as well as an agency in New York and one in Amsterdam.
The TAXI leadership team will continue to drive the organization, with Lavoie retaining his role as Chairman and Rob Guenette serving as TAXI's CEO. Paul will report to Peter Stringham, who is Chairman and CEO of Young & Rubicam Brands and TAXI will become one of the Young & Rubicam Brands agencies.
"TAXI is a fantastic addition to our group. It will fit perfectly with the 30 companies at Young & Rubicam Brands that span the marketing communications spectrum offering another exciting dimension to create innovative integrated solutions," said Peter Stringham. He added, "We also believe that their strong client roster will benefit from the wide range of resources and talents at Young & Rubicam Brands."
"TAXI is extremely proud of what we have accomplished as an independent over the past 18 years, including US expansion in 2004 and Europe in 2009," stated Lavoie. "The time is right for a partner as we continue to realize the potential of the TAXI brand around the world."
"Our talks have focused heavily on sharing expertise and opportunities," explained Guenette. "For our clients, this represents access to a broad knowledge base and on-the-ground responsiveness," he added.
TAXI Canada Inc. (www.taxi.ca), TAXI Inc. (www.taxi-nyc.com) and TAXI Europe BV (www.taxi-eu.com) are companies with core expertise in Strategic Planning, Advertising, Design, Interactive, Relationship Marketing and Content. Founded in Montreal (1992), the agency's offices include Toronto and TAXI 2 (1992, 2006), New York (2004), Calgary (2005), Vancouver (2007) and Amsterdam (2009). TAXI was named Canadian Agency of the Year by Marketing Magazine in 2001 and 2005, and Strategy Magazine's Agency of the Year award in 2002, 2003, 2004, 2005 and 2008. TAXI New York in 2007 and 2008 won the O'Toole Award for Creative Excellence from the American Association of Advertising Agencies.
About Young & Rubicam Brands
Young & Rubicam Brands is a global network of preeminent companies focused on building strategic partnerships to deliver global excellence in all forms of communications. Our family of companies focuses on the delivery of the broadest and most innovative of integrated solutions for our clients, a collaborative process long described as "Best Alone. Better Together." Young & Rubicam Brands includes Young & Rubicam, BrandAsset Consulting, Burson-Marsteller, Cohn & Wolfe, Enfatico, Landor, Robinson Lerer & Montgomery, Sudler & Hennessey, VML, Wunderman, among others. Peter Stringham is Chairman and CEO.
WPP is the world's largest communications services group. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs over 141,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit www.wpp.com.