May 24, 2012 03:00 ET

Wrapp Lets Finns Give Free Gift Cards to Facebook Friends

Sokos Department Stores and Indiska Fashion and Home Furnishing Shops Among First Retailers in Finland Making Friend-to-Friend Gift Giving an Everyday Event

STOCKHOLM, SWEDEN--(Marketwire - May 24, 2012) - Wrapp, the new social gifting app for iPhone and Android smartphones that lets Facebook users give, receive and redeem free gift cards to top retailers, is now up and running in Finland.

"Celebrate any occasion with your Facebook friends. Give them free gift cards from well-known retailers instead of just writing on their wall. It's just as simple and much more fun," said Hjalmar Winbladh, Wrapp's CEO. "Once you send the card, your mutual friends can participate in the gift by increasing the value of the gift card with just a few clicks. And it goes straight to the recipients' phones, so they always have it in their pocket when they're shopping for something they really want."

Free Wrapp gift cards are now available to Finns from popular merchants including:

  • Björn Borg - designer underwear
  • Happy Socks - colorful unisex socks
  • Indiska - bohemian fashion and home furnishings
  • Ifolor - the most popular photo service in Finland
  • Lenson - contact lenses online
  • - clothing, swimwear, footwear and sports fashion for men and women
  • Skultuna - high-quality brass and sterling silver objects for everyday use and special occasions
  • Sokos - department stores located in the downtown areas of the largest cities of Finland

"We've known for some time that using social media and mobile phones for marketing is the right thing to do, and we constantly want to try new innovative methods of marketing," said Jesse Jyläs, head of online stores for the Sokos department store chain. "Wrapp has come up with a service that brings us new customers, costs us nothing until a sale is made in our store, and tells us exactly where and when it's working."

Start sending free gift cards to friends and family today. Just download the Wrapp mobile app from Apple's App Store or Google Play. Or use the web app at, and connect it to your Facebook account.

Swedish Roots
Wrapp began its unique brand of social gifting in Sweden in November last year. In January this year it received $10.5 million in Series A funding from Greylock Partners and Atomico, which resulted in LinkedIn co-founder Reid Hoffman and Skype co-founder Niklas Zennström joining Wrapp's board of directors. In March Wrapp took its service to Norway and the U.K. And in April Wrapp introduced its service in the U.S. and opened offices in France, Germany, the Netherlands, Turkey, Taiwan, Japan and Australia.

During the last five months nearly 250,000 active Wrapp users have given their Facebook friends over 1.7 million free gift cards that could be redeemed in stores operated by some 70 major U.S. and European retailers.

Participating merchants report that each sale averages four to six times the value of the free gift card they let Wrapp users give to their friends.

About Wrapp
Wrapp is a social gifting service for celebrating friends with free and paid gift cards from top brands. Wrapp allows friends to contribute to the gift cards, and makes them fun and easy to give, receive and redeem using mobile devices and the web. Founded in 2011, Wrapp is based in Stockholm, with offices in the U.S., U.K., France, Germany, Italy, the Netherlands, Turkey, Japan, Australia and Brazil. Celebrate friends every day at

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