SAN FRANCISCO, CA--(Marketwire - Nov 19, 2012) - Wrapp, the social gifting app that lets you celebrate your friends with sponsored and paid gift cards to top retailers, has named former Mint.com and eBay executive Aaron Forth as its new global chief operating officer (COO).
For consumers, Wrapp is the fun and easy way to give, receive and redeem gift cards using mobile devices or the Web, and makes group gifting among friends a snap.
For retailers, Wrapp is a discount-free, friend-to-friend marketing platform for conducting performance-based customer acquisition and retention campaigns. With Wrapp, retailers can drive highly targeted in-store and on-line sales, and receive real-time access to aggregated campaign and customer demographic data.
As the company's global COO, Forth, will take charge of Wrapp's worldwide sales, marketing, product development and engineering teams in San Francisco and Stockholm.
Wrapp, which started service a year ago in Sweden and now operates in eight countries, is focused on product improvements and user growth in the U.S. where gift cards are a $109 billion a year industry. Forth will now spearhead this drive.
"Wrapp broke new ground when it started and has established itself as a global social gifting leader at lightning speed," said Forth. "With the gift giving season upon us, the next few months will be crucial for Wrapp's long term success. There's no question we have the necessary talent and drive to make Wrapp the highly profitable enterprise it's destined to be."
Forth most recently served as Vice President and General Manager of Mint.com where he was responsible for product strategy, product management and marketing, customer service, analytics, and consumer experience -- including research, usability and design.
At eBay Forth served as a Director of Advertising and Product Management, overseeing a cross-functional group of project managers, product managers, engineers and quality assurance engineers focused on advertising technology, online advertising business models and publisher economics.
After graduating from the University of California at Berkeley, Forth began his career as a product manager for CRM pioneer Kana Communications, and then moved to Half.com, a Philadelphia based person-to-person marketplace, which was acquired by eBay Inc. in 2002.
Forth and his wife, Sangita, live with their two children in San Francisco.
"Aaron is the consummate Internet exec with broad experience and a track record of success in start-ups and established companies," said Wrapp CEO and Co-founder Hjalmar Winbladh. "We're incredibly fortunate to have him."
Wrapp is a social gifting service for celebrating friends with sponsored and paid gift cards from top brands. Wrapp allows friends to contribute to the gift cards for group gifting, and makes them fun and easy to give, receive and redeem using mobile devices and the web. Founded in 2011, Wrapp is based in Stockholm and San Francisco. Celebrate friends every day at www.wrapp.com.