SOURCE: Good Health Advertising

December 18, 2007 10:50 ET

WrongDiagnosis Enters Advertising Sales Partnership With Good Health Advertising

One of the Most Visited US Consumer Medical Web Sites to Be Repped by Good Health Advertising

NEW YORK, NY--(Marketwire - December 18, 2007) - Good Health Advertising Inc., (GHA) (http://www.goodhealthadvertising.com) today announced that it has entered into an advertising sales partnership agreement with WrongDiagnosis.com, one of the most visited health and medical destinations on the Web today. This announcement also includes CureResearch.com (http://www.CureResearch.com), another popular health site owned by the parent company, Adviware Pty Ltd.

Good Health Advertising is focused on reaching and influencing the online Health information consumer across a collection of over 15 high quality Medical, Health and Healthy Living Web sites offering advertisers a monthly reach of over 9 million consumers.

WrongDiagnosis.com (www.WrongDiagnosis.com) attracts over 4 million unique visitors per month, and is the 23rd largest ad supported health site on the Web according to Comscore Media Metrix (11/07). WrongDiagnosis offers coverage on over 10,000 medical conditions.

"WrongDiagnosis.com is a terrific resource for consumers interested in accessing unique and original Health and Medical content not available anywhere else on the Web," says Robert Kadar, CEO and Founder of Good Health Advertising. "Pharmaceutical companies and other health-focused marketers can utilize WrongDiagnosis as a great vehicle for reaching and influencing the online health consumer via targeted, high-visibility advertising programs. We're thrilled to be in a partnership with WrongDiagnosis and already are running online advertising campaigns promoting both prescription and over-the-counter remedies with a variety of leading pharmaceutical and health product marketers."

"We decided to add Good Health Advertising as a partner due to their commitment to the Health and Medical category, their category expertise and their highly trained and dedicated sales team," says Anita Markovic, CEO of WrongDiagnosis. "We have just relaunched the site with an improved look and feel and expanded coverage to over 10,000 medical conditions. We are impressed with GHA's knowledge and contacts and look forward to a mutually rewarding partnership."

WrongDiagnosis.com is one of the most visited US consumer medical web sites with factual information on over 10,000 diseases and 2,500 symptoms. The site was created to offer patients crucial and factual health information that is otherwise difficult to find. The site wants people to be 'informed' patients, to be interested in their health, and to know what questions to ask their doctors. Its material is written in everyday English rather than medical jargon to make reports as readable as possible, while still maintaining preciseness and accuracy of content.

New York-based Good Health Advertising (www.goodhealthadvertising.com) provides advertisers and ad agency partners an efficient and realizable new way to reach the long-tail of online health consumers while also providing health information publishers with a dependable, high-quality revenue stream. Privately-held Good Health Advertising recently closed a Series-A Preferred round of financing lead by Gersh Venture Partners and now represents over 15 high-quality health, medical and healthy living Web sites, offering advertisers a monthly reach of over 8 million health information consumers per month.

Among the sites represented by GHA are: WrongDiagnosis; CureResearch; MedHelp.org; DietDetective.com; SmartSkinCare, EVTV1; TheDiabeticDiet; Eat2GetFit.com; HealthCastle.com; and Diet.com and more. GHA was founded by Robert Kadar who was Director, National Sales for the Healthology division of iVillage, an NBC Universal Company where he helped launch the first advertising sales efforts for this medical content syndicator. He also spent over five years building and managing the original DoubleClick Network.

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