SOURCE: Centro

Centro

September 10, 2015 10:11 ET

WSI Signs Centro as a Programmatic Advertising Platform for Global Network of Digital Marketing Consultants

Centro Empowers WSI's Global Network Digital Marketing Consultants with Easy-to-Use Software for Real-Time, Cross-Channel Digital Advertising

NEW YORK, NY--(Marketwired - September 10, 2015) - Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced an agreement to provide programmatic advertising technology for WSI (www.wsiworld.com). WSI operates the world's largest network of digital marketing consultants located in more than 80 countries. WSI Digital Marketing Consultants now have access to Centro DSP, an ad-buying platform designed for cross-channel, hyperlocal marketing. Centro's technology will be on display at the WSI Global Convention on Sept. 11 - 13 in Miami, FL. To schedule a demo of Centro DSP, visit: www2.centro.net/dsp.

WSI's Consultants work with local businesses of all sizes to provide a full breadth of marketing services and strategies including email, web design, SEM, social and mobile. The company selected Centro as a demand-side platform (DSP) to empower Consultants to reach any audience, on behalf of clients, on any device on almost any site. Centro offers cross-channel advertising capabilities with an easy-to-use interface and brand-safety features, making it one of the most powerful, yet accessible, advertising platforms.

"We've established this partnership with Centro because it offers robust real-time ad-buying technology along with a full-service team to help our Consultants adopt programmatic advertising for their clients," stated Mark Dobson, Co-founder and CEO of WSI. "With more and more marketers expressing interest in programmatic advertising, having seamless tools to reach customers on every major digital channel helps our Consultant network differentiate in their respective local markets."

Centro DSP offers the following features and benefits for WSI Consultants:

  • Fast adoption with Consultants starting campaigns within days after training
  • Intuitive and easy-to-use interface for various skill levels in programmatic ad-buying
  • Access to high-touch customer success team to help marketers grow expertise and knowledge
  • Mobile retargeting and comprehensive hyperlocal targeting capabilities
  • Quality inventory curated by Centro's team from top publishers and ad marketplaces
  • Brand-safety standards and fraud-detection proactively maintained by Centro
  • Real-time dashboard for complete control -- instantaneous visibility of campaign status

"WSI is equipped to consolidate ad-buying on all the major digital media channels through Centro's software platform, ensuring that its Consultants have the most advanced tools to deliver superior service for local businesses," said Kelly Wenzel, CMO of Centro. "By working with Centro, WSI can quickly extend the effectiveness and efficiency of audience buying to its network of Digital Marketers."

About WSI

WSI is the world's largest network of Digital Marketing Consultants with its head office in Toronto, Canada. WSI Digital Marketing Consultants have helped thousands of businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing Strategy tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2015, WSI was the proud recipient of 7 WMA WebAwards. For more information about WSI's offerings and business opportunities please visit: www.wsiworld.com.

About Centro

Centro (www.centro.net) is creating a platform to make digital advertising easier. Its enterprise-class software centralizes, organizes and automates all digital media campaigns across all channels, accessing both guaranteed and biddable inventory, to achieve any objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization, reporting and reconciliation needs. Since 2001, Centro has successfully planned and executed more than 250,000 campaigns across all digital display platforms and ad format types. Headquartered in Chicago with 32 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.

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