SOURCE: LendAmerica.com

June 25, 2008 09:00 ET

wsRadio.com Partners With Lend America as the Exclusive Host of the "Mortgage Insider"

MELVILLE, NY--(Marketwire - June 25, 2008) - Lend America, Melville, N.Y., a privately owned, direct-to-consumer residential mortgage lender that focuses on government-insured lending, has partnered wsRadio.com, the largest talk radio group on the internet; as the exclusive host of a new program "The Mortgage Insider."

Mortgage Industry experts Heidi Frigano and Scott Wein of Lend America will host the Mortgage Insider. "The main focus of the segment is consumer education," says Heidi Frigano, Vice President of Sales for Lend America. "You need to arm your self with knowledge. Our show will help you make smart decisions about your current home loan or future home financing options."

The Mortgage Insider is formatted so that consumers can call in and ask questions relevant to the day's topic of discussion. According to Scott Wein, one hot topic that is and has been important to discuss is FHA government insured loans. Scott has been educating consumers for over 14 years on FHA loans. "It is one of the most secured loans out there. An FHA loan is backed by the US government so you can feel safe knowing that you will have an interest rate that will be fixed for 30 years," says Wein.

Lend America believes that wsRadio.com is one of the most technologically advanced mediums to educate consumers on a national level about mortgage industry news, insights and trends including new home loans, refinancing, debt consolidation, reverse mortgages, how credit scores may affect financing and much more. Brian Fried, Director of Marketing for Lend America, formed this relationship as he believes that soon all cars will be equipped with internet access and this is the start of AM radio on the internet. Prestigious companies such as Ebay, itunes and PricewaterhouseCoopers, along with other partners of wsRadio.com are pioneering the internet airwaves on various topics of interest. Listeners can tune in for the live show feed every other Thursday from 12-1pm EDT or retrieve previous shows recorded and archived on wsRadio.com website.

Lend America is a National Mortgage Banking Organization and has served the residential mortgage marketplace for over 20 years. The company is one of the most successful direct to consumer lenders in the United States and is the region's largest and most well known FHA direct lenders. Lend America employs approximately 650 employees and is located at 201 Old Country Road, Melville, New York, 11747.

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