SOURCE: wunderLOOP

May 31, 2007 06:00 ET

wunderLOOP Wins Major New International Customers

New Customers Include: Tom Group, Tomorrow Focus AG, Telecom Italia, CondeNast Verlag, One Italia, Ad2Net, and etype; Behavioral Targeting Gains Global Acceptance

LUXEMBOURG--(Marketwire - May 31, 2007) - wunderLOOP, the European market leader in integrated behavioral advertising and content targeting, continues to maintain its leadership position with announcement today of seven new clients in China, Germany, Italy and the UK.

Leading online German publisher, Tomorrow Focus AG, and the online advertising network Ad2Net (part of OnVista AG), have recently deployed wunderLOOP's behavioral targeting technology.

"We selected wunderLOOP's iCRM as our behavioral targeting platform because the technology, methodology, and service were best suited to our needs as a high-quality publisher," says Christoph Schuh, Head of Marketing & Sales and Board Member at Tomorrow Focus AG. "We believe that wunderLOOP's iCRM will become the market standard. Additionally, wunderLOOP's leadership in the European marketplace was a big factor in our decision."

Other leading global brands joining wunderLOOP's client roster include:

China

--  Tom Group: the premier Chinese media and advertising empire
    
United Kingdom:
--  etype: one of the biggest online ad networks in the UK
    
Italy:
--  Telecom Italia: the CondeNast Verlag publishing group, and One Italia,
    one of Italy's biggest publishers
    
"We are delighted to announce that such world-class companies have selected wunderLOOP as their behavioral advertising partner. These client wins reinforce wunderLOOP's leadership position across major international markets and that wunderLOOP is the behavioral targeting partner of choice for publishers, advertisers and media companies," said Michael Kleindl, Chairman of wunderLOOP.

About wunderLOOP

Founded in 1999 by online advertising and technology pioneers, Ulrich Hegge and Frank Conrad, wunderLOOP is the leading provider of integrated behavioral targeting software and services. The company's unique real-time technology allows publishers, ISPs, advertisers and site owners to deliver relevant and real-time advertising, content and offers across all forms of digital media including websites, e-mail, mobile services and Internet TV (IPTV).

Well-known investors led by Atomico Investments (co-founded by Niklas Zennström), Klaus Hommels, recipient of the "European Angel Investor of 2006" award, and Howard Hartenbaum, top venture capitalist of 2006 in the Forbes Midas List, and General Partner of Draper Richards, amongst others, have provided funding for wunderLOOP's international expansion and product development.

Renowned companies such as AOL Germany, T-Online, Tiscali, Lycos, AdLINK and Freenet rely on wunderLOOP technology to deliver the right advertising, content and product offers at the right time. wunderLOOP is also a leading proponent of consumer privacy and, in recognition of this, has received unrestricted approval from the technology and privacy authority, TÜV Rhineland, for their conformation to European data privacy legislation.

An award-winning company, wunderLOOP is a 2007 recipient of the annual "Red Herring 100 Europe" award by Red Herring magazine. This list of 100 privately held European companies recognizes those that play a leading role in innovating global technology. wunderLOOP also received the 2007 European Seal of E-Excellence by the European Multimedia Forum in recognition of its "excellent track record in innovation marketing." wunderLOOP joins leading global companies including Nokia, Strato and Zanox in being presented with this prestigious award which rewards product innovation and the way that such products are bought to market.

wunderLOOP is headquartered in Luxembourg with a head office in Hamburg, Germany. Other offices include Madrid, London and Amsterdam; with more following soon. Michael Kleindl is Chairman of the privately held company.

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