April 20, 2009 17:28 ET

WWF-Canada and Loblaw Partner to Help Canadians Reduce Their Impact on the Planet

Loblaw commits $3 million over 3 years to WWF-Canada to inspire 1 million Canadians to take action for the environment

TORONTO, ONTARIO--(Marketwire - April 20, 2009) - Over the next two days, WWF-Canada and Loblaw will hold joint press conferences in select cities across Canada to announce a national rollout of the five cent charge for plastic bags in Loblaw stores, along with a three-year, $3 million commitment to WWF-Canada focused on footprint reduction.

WWF-Canada is available to comment on:

1. The impact of Loblaw's plan to divert 1 billion plastic bags from landfill

2. Top 10 actions Canadians can take on Earth Day and every day to help the planet

Background Information:

The goal of the partnership between WWF-Canada and Loblaw is to inspire one million Canadians to take part in collective action for the planet through simple, selected behaviours that are measurable and build community.

As detailed in WWF's Living Planet Report, Canadians have one of the largest footprints in the world, consuming three times our share of natural resources. WWF-Canada understands the importance of working towards a more sustainable lifestyle and mobilizing Canadians has become a top priority for WWF-Canada.

Encouraging Canadians to choose reusable bags over plastic bags is the first in a series of targeted campaigns over the next three years focused on specific actions to lower individual footprint.

Note to editors:

WWF-Canada's Share it! program (wwf.ca/shareit) will be live as of noon on Tuesday, April 21.

Contact Information

  • To schedule an interview please contact:
    Ashley Brasfield
    Coordinator, Communications
    (416) 999-8966