Bell Canada

Bell Canada

June 19, 2008 09:29 ET

WWF-Canada: High Tech Key to Low Carbon Future

WWF identifies cost-effective solutions to climate change through smarter use of today's information and communications technologies and services

TORONTO, ONTARIO--(Marketwire - June 19, 2008) - By making better use of Information and Communications Technology (ICT), Canada's GHG emissions can be reduced by 20 million tonnes a year, according to a study released today by WWF-Canada in conjunction with Bell Canada. That's equivalent to taking 3.2 million cars off the road, or 7 percent of Canada's annual Kyoto obligation. With more aggressive implementation, reductions as high as 36 million tonnes a year are realistically achievable in a 2020 timeframe. Because most of these cuts come from improving energy efficiency, cost savings to business, government and individuals are conservatively estimated at $7.5 billion - $13 billion per year.

Innovating Toward a Low-Carbon Canada: Using Technology to Transform Tomorrow outlines how enhanced use of currently available ICT products and services can help decouple Canada's economic growth and prosperity from its traditional reliance on fossil fuels.

"We have an increasingly digitized economy. What's missing is a roadmap by which governments, business and consumers can maximize the role of ICT in fighting climate change," says Stephane Boisvert, President of Bell Canada's Enterprise Group, which sponsored the report. "Technologies that can reduce our travel and the energy we use, while enhancing the use of energy-efficient goods and services, have multiple benefits for the environment, for the economy and for communities - a triple win."

Similar to an analysis by WWF in Europe, the report outlines how the spectrum of information and communications networks, software, hardware, and broadband services can be deployed to reduce GHG emissions. It makes concrete recommendations for business, government and the ICT sector, namely:

- Build a tele-work culture - financial incentives and management leadership can encourage 5-10 percent of Canadians to avoid commuting in their cars.

- Enhance car-pooling and car-sharing - the power of social networking and on-line communications can get 12-20 percent of commuters ride-sharing and sharing cars.

- Minimize carbon emissions by driving smarter - equipment that reduces idling and optimizes commercial vehicle routes can deliver large fuel and financial savings.

- Encourage more electronic meetings - business and government need to set the pace towards eliminating 20-30 percent of business travel, which makes even more sense with rising fuel prices.

- Facilitate more e-products and e-transactions - significant financial and environmental benefits already exist, and justify broader uptake.

- Deploy electronic meters and controls - regulatory requirements will drive adoption and reduce energy consumption of buildings.

"Business and government need to require, champion and demonstrate ICT solutions to the global warming problem - it won't magically happen," says Mike Russill, President and CEO of WWF-Canada. "ICT products and services offer easy, intelligent ways to save money while at the same time reducing greenhouse gas emissions."

About WWF

WWF was established in 1961 and operates in more than 100 countries, with over five million supporters worldwide. WWF's mission is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature by conserving the world's biological diversity; ensuring that the use of renewable natural resources is sustainable; and promoting the reduction of pollution and wasteful consumption. WWF-Canada's main office is in Toronto, with regional conservation offices located in Yellowknife, Vancouver, Prince Rupert, St. Albert, Ottawa, Halifax and Havana, Cuba. For more information, visit wwf.ca.

About Bell Canada

Bell is Canada's largest communications company, providing consumers with solutions to all their communications needs, including telephone services, wireless communications, high-speed Internet, digital television and voice over IP. Bell also offers integrated information and communications technology (ICT) services to businesses and governments, and is the Virtual Chief Information Officer (VCIO) to small and medium businesses (SMBs). Bell is proud to be a Premier National Partner and the exclusive Telecommunications Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is wholly owned by BCE Inc. For information on Bell's products and services, please visit www.bell.ca. For corporate information on BCE, please visit www.bce.ca.

For the full report, please visit www.wwf.ca/hitech_lowcarbon or www.bce.ca/responsibility.

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