April 19, 2008 17:19 ET

WWF-Canada: Thousands Climb the CN Tower to Help Fight Climate Change

TORONTO, ONTARIO--(Marketwire - April 19, 2008) - More than 6,000 people climbed the 1,776 stairs of Canada's National Tower at the Canada Life CN Tower Climb for WWF-Canada. The goal this year was to raise $1.2 million to help fight climate change. The two-day event consisted of a Team Challenge on Thursday, April 17 and a Public Climb on Saturday, April 19.

"It's great to see so many people come together in support of WWF-Canada and the environment," said Mike Russill, President and CEO of WWF-Canada. "Climate change is the biggest environmental threat to our planet. Today's event shows that people are willing to take action to make a difference, and expect the same from government and industry."

The Team Climb on Thursday, April 17 was a big success. Nearly 2,000 individuals entered in teams of four to seven. Dundee Wealth won the prize for top fundraising team by raising $8,782. The Public Climb also had a great turnout with more than 4,500 climbers tackling the tower. The line-up to register began at 5 a.m. and didn't end until registration closed at 10 a.m. People of all ages from across the GTA and as far away as Los Angeles climbed to show their support for WWF-Canada and for our planet.

Jim Price has climbed for WWF-Canada every year for the past 18 years. "I look forward to this climb every year," said Price. "WWF-Canada does great work. The climb is a fun way to support their cause and it gives me a sense of accomplishment. Working to protect our environment is one of the most important things we can do and I climb not just for me or for WWF-Canada, but for the benefit of everyone."

Everyone who participated received a free t-shirt indicating their climb time on the back. Those who met fundraising targets also won great prizes, including a weekend for two at Fairmont Royal York and a Canon PowerShot SD750 camera for the top fundraiser.

"The Canada Life CN Tower Stair Climb for WWF-Canada is one of the most unique fundraising events in the world and the support demonstrated by thousands of participants is incredible," said Jack Robinson, Chief Operating Officer of the CN Tower. "We are proud to have supported this event for 18 years. From the CN Tower you can enjoy spectacular views overlooking our great city and we want to help keep that sky clean and blue for years to come. When you climb or make a pledge, you help WWF-Canada do that, as well as other important conservation achievements to benefit us all."

As a long-time sponsor of the event, Canada Life applauds the record numbers of Canadians supporting WWF-Canada through the Canada Life CN Tower Climb. Participants in this year's event included a strong contingent from Canada Life's London and Toronto offices. "We now have nearly 100 staff and their guests taking part in the Climb and collecting pledges. We're pleased to support their fundraising efforts - and the event itself - through the Key to Giving™, our national program for corporate citizenship," said Jan Belanger, Assistant Vice-President, Community Affairs for Great-West Life, London Life and Canada Life.

About WWF-Canada

WWF-Canada is part of WWF - the global conservation organization. At WWF we advocate and promote lasting solutions to the challenge of balancing a growing human need and environmental sustainability. Fighting climate change is one of WWF-Canada's main priorities because it is the biggest environmental threat facing our planet. Climbing the CN Tower and supporting WWF-Canada is one way people can help. To learn more about WWF-Canada's work to fight climate change visit wwf.ca.

About Canada Life:

Canada Life provides insurance and wealth management products and services from coast to coast in Canada, as well as internationally. Through The Key to Giving™ - the national corporate citizenship program of Great-West Life, London Life and Canada Life - we contribute to non-profit, charitable and community organizations across the country to address health and wellness, education, social services, arts and culture and civic initiatives. The Key to Giving program also supports the volunteer involvement of staff and financial security advisors in their efforts to meet the needs of the communities in which they live and work.

About CN Tower:

National Icon...Architectural triumph and Engineering Wonder...Award-winning dining and entertainment destination. Spectacular views from three observation levels include world-famous Glass Floor and a new perspective on the view with world's highest glass-fronted elevator featuring glass floor panels. Fine and casual dining, arcade, ride, shopping. Toronto's must see.

Contact Information

  • WWF-Canada
    Ashley Brasfield
    Coordinator, Communications
    (416) 489-4567 ext 7228
    Email: abrasfield@wwfcanada.org
    Tara Wood
    Manager, Public Relations
    (416) 484-7710, Cell: (416) 254-6677
    Email: twood@wwfcanada.org
    Website: www.wwf.ca
    CN Tower
    Irene Knight
    Manager of Public Relations
    (416) 601-4729
    Email: iknight@cntower.ca
    Marlene Klassen, Assistant Vice-President, Communication
    Services, Great-West Life, London Life and Canada Life
    (204) 946-7705
    Email: marlene.klassen@gwl.ca