March 07, 2012 00:01 ET

WWF Canada to Make Musical History in Celebration of 5th Anniversary of Earth Hour

Canada's first crowd-sourced song will be created as an anthem for Earth Hour

TORONTO, ONTARIO--(Marketwire - March 7, 2012) - To celebrate the 5th anniversary of Earth Hour, WWF Canada is calling on Canadians to join them in making history by helping to write Canada's first crowd-sourced song - the Team Earth Hour Anthem.

Canadians are invited to write a song lyric expressing their love for the planet and why they think it's important that we protect it, in 140 characters or less, and submit their entries on WWF's Facebook page. The submissions will then be voted on by the public, with the Team Earth Hour Anthem assembled from a combination of the top-ranked lyrics and the top ten selections from composer Andrew Huang, who will write the final piece. Everyone who submits a lyric will be entered to win a Grand Prize of an X Series Electric Scooter from EMMO, courtesy of the AIR MILES®*Reward Program.

The history-making song will be performed live at a special sing-a-long concert on Earth Hour - Saturday, March 31st, beginning at 7:30 pm - at Toronto's Distillery Historic District.

It doesn't matter who you are or where you come from, we all share the same planet, which means we're all on the same team this Earth Hour. Join Team Earth Hour and show your support for action on climate change by visiting wwf.ca/EarthHour. The first 100,000 Canadians who pledge to switch off their lights for Earth Hour can also earn 5 AIR MILES®* reward miles*.


"Canadians need to take a stand against climate change, and joining Team Earth Hour is a great place to start. Earth Hour started five years ago as a global movement with one goal in mind - creating a greener and cleaner world. We're striving to achieve a world where everyone has access to fresh air, clean drinking water and natural resources, no matter where they live." - Josh Laughren, Climate and Energy Director, WWF

"What better way to celebrate the power of Team Earth Hour than by coming together and making musical history for Canada? I would encourage everyone to participate, because we all have something unique to say about the world we live in and love." - Andrew Huang, composer

For more information about Earth Hour and how to contribute a lyric to the Team Earth Hour Anthem, please visit http://www.facebook.com/WWFCanada?sk=app_271463942925115.

About WWF's Earth Hour

Join millions of people worldwide and switch off your lights on Saturday, March 31 from 8:30 PM to 9:30 PM. Visit wwf.ca/EarthHour to join the movement.

WWF's Earth Hour is an opportunity for individuals, businesses and communities around the globe to unite in a powerful call to action of hope for a better, healthier planet. In Canada, the AIR MILES® Reward Program and the Toronto Star are the national sponsors. As lead sponsors for WWF's Earth Hour, AIR MILES and the Toronto Star will harness their incredible ability to engage employees and reach customers in spreading our message and encouraging individual action.

About our sponsors

With more than 10 million active AIR MILES accounts, the AIR MILES Reward Program has the ability to reach Canadians from coast-to-coast and inspire them to do their part for the planet every day.

As Canada's largest newspaper, the Toronto Star is committed to reporting on and bringing awareness to environmental issues, such as climate change, that matter to Canadians.

*Some conditions apply. Visit wwf.ca/Earth Hour for details.

Contact Information