August 04, 2015 12:14 ET

WWF-Canada Welcomes TVO's the Water Brothers as Official Water Ambassadors

New Conservation Partnership Will Raise Awareness of the Importance of Freshwater and Marine Health

TORONTO, ON--(Marketwired - August 04, 2015) - In the face of increasing threats to both fresh and salty water, WWF-Canada and TVO's The Water Brothers -- Alex and Tyler Mifflin -- are partnering with to help promote solutions to some of the most significant conservation challenges of our time.

"WWF believes our rivers, lakes and oceans should be good, healthy ecosystems, safe for humans and nature," says David Miller, President and CEO, WWF-Canada. "Canadians are passionate about, and proud of, our freshwater heritage as the home of 20 per cent of the world's freshwater. People want to know what is happening in their watershed or along their coastline and we're pleased to be working with The Water Brothers to bring this knowledge to life."

With one fifth of the world's freshwater, and shorelines on three major oceans, Canada has a wealth of water. But with this abundance comes the responsibility to steward and protect our waters for the future. Over the next year, WWF-Canada and The Water Brothers will target some of the biggest threats to water -- pollution, habitat fragmentation and climate change -- and will demonstrate how changes are affecting both species and people.

"Our series is committed to educating Canadians, especially our nation's youth, about the important problems we must confront to sustain our greatest natural resource, water, and all the life forms and industries that depend on it," says Alex Mifflin.

"We are committed to reaching as many people as possible through our TV show and interactive digital series, Dive Deeper, so we are thrilled to be working with WWF-Canada to raise even more awareness about the environmental challenges we all face. As Water Ambassadors we will strive to show Canadians how we can all make a difference in helping protect our freshwater and ocean ecosystems," says Tyler Mifflin.

Alex and Tyler Mifflin are the creators and stars of TVO's The Water Brothers and WWF-Canada's new Water Ambassadors.

Watch WWF's latest Google Hangout -- discussing freshwater health and featuring the Tyler and Alex.

About WWF
WWF-Canada is part of WWF (World Wildlife Fund), one of the world's largest and most respected conservation organizations. WWF-Canada has close to 50 years of experience implementing science-based knowledge and research into on-the-ground projects. WWF is creating solutions to the most serious conservation challenges facing our planet, helping people and nature thrive. Visit for more information.

About The Water Brothers
The Water Brothers are Alex and Tyler Mifflin, creators and stars of TVO's The Water Brothers -- an eco-adventure documentary series that tells the most important water stories of our time -- and Dive Deeper, a series of interactive digital stories that take users deeper into the fascinating world of water.

Contact Information

  • For further information contact
    Rebecca Spring
    Communications Specialist