January 31, 2012 11:06 ET

WWF Celebrates National Sweater Day on February 9

Calls on Canadians to Turn Down the Thermostat and Wear a Sweater for the Day

TORONTO, ONTARIO--(Marketwire - Jan. 31, 2012) - After a hugely successful 2011 event, WWF will again celebrate National Sweater Day, presented by Loblaw Companies Limited, on February 9, 2012. With National Sweater Day, WWF is calling on Canadians to turn down the thermostat and put on a sweater for the day to show their commitment to the environment.

Across the country, Canadians can participate in a variety of fun ways. Workplaces can have a casual day to engage with staff at all levels; schools can have a sweater contest to showcase students' creativity; neighbours can get together for a fun, sweater-themed party. For ideas on how you can get involved and helpful toolkits, visit www.SweaterDay.ca.

While the sweaters represent the fun, turning down the thermostat is the key to National Sweater Day. Residential heating is a major contributor to the changing climate. If every Canadian turned down their thermostat by two degrees Celsius each winter, 2.2 megatonnes of carbon dioxide could be saved every year - equivalent to taking 350,000 cars off the road.


"National Sweater Day is a fun and easy way for Canadians to show that they value energy and want to use it wisely, not wastefully. Energy conservation is a critical part of fighting climate change."
Josh Laughren, Director, Climate and Energy, WWF
"Loblaw is proud to present National Sweater Day. Sweater Day is a great way for us to remind our colleagues, customers and all Canadians about the positive impact of collective action. Whether it's reducing our electricity use with energy-efficient lighting, improving our refrigeration systems or doing small things like turning down our thermostats, together we are taking steps in the right direction for our environment."
Bob Chant, Senior Vice President, Corporate Affairs and Communication, Loblaw Companies Limited

Energy Tips

A few quick and easy things Canadians can to do conserve energy, from some of the planet's biggest cheerleaders:

  • "Growing up in Cape Breton, I got used to having the wind dry my laundry, and I still use that wind power whenever I can."
    • Gerald Butts, President and CEO, WWF
  • "A great way to conserve energy is to open your blinds and curtains during the day to let the sun warm your home. Close them at night to keep heat inside. Using energy efficient light bulbs and turning your hot water heater down just a few degrees can reduce your energy use and save you money."
    • Bob Chant, Senior Vice President, Corporate Affairs and Communication, Loblaw Companies Limited

WWF's National Sweater Day is made possible by partial proceeds of Loblaw Companies Limited's national charge-for-plastic shopping bag program.

For more information about National Sweater Day and how to get involved, please visit www.SweaterDay.ca or www.facebook.com/wwfcanada.

About WWF

WWF is creating solutions to the most serious conservation challenges facing our planet, helping people and nature thrive. www.wwf.ca

About Loblaw Companies Limited

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. www.loblaw.ca

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