Indigo Books & Music Inc.
TSX : IDG

Indigo Books & Music Inc.

March 26, 2008 14:50 ET

www.chapters.indigo.ca Canada's Largest Online Community for Booklovers Launches Increased Functionality as Membership Poised to Top 100,000

TORONTO, ONTARIO--(Marketwire - March 26, 2008) -

Editors Note: a photo is included with this press release.

$1000 Prize to be Awarded to One Lucky New Community Member

Indigo Books & Music Inc. (TSX:IDG), Canada's largest book retailer is poised to acquire their 100,000th Online Community member by March 31st. In celebration, the lucky 100,000th Canadian member will win a prize of a $1000 gift card to chapters.indigo.ca. The site currently boasts just over 97,000 members and offers Canadian booklovers an online destination to connect and share a passion for books, authors and reading and has been so popular that Canadians have been signing up at an average rate of one new member every three minutes since its initial launch in October.

Combining the best of social networking and content tools designed with the booklover in mind, the Indigo Online Community has something for every inspired reader offering capabilities ranging from organizing bookshelves and recommending new reads, to getting the local book club on track.

"Indigo's Online Community is changing and enhancing the online experience for booklovers. It's a tool that allows Indigo the opportunity to provide another layer of unexpected service appreciated by our customers," said Michael Serbinis, Chief Information Officer and Executive Vice President of Indigo Books & Music Inc. "Indigo's Online Community effectively transfers the social atmosphere and knowledgeable environment of the Indigo and Chapters in-store experience into the digital world. Our customers' passion about books inspired us to transform chapters.indigo.ca and make it a destination not just to buy books but to connect and share with other booklovers."

With just an email address and password customers can navigate through this easy-to-use new experience; build a profile and from there:

- Create a virtual shelf filled with books, music and DVDs

- Build a network of friends

- Recommend their favourite reads

- Start or join a book club or other group

- Read and write reviews or post their thoughts

- Create and share top 10 lists

With new functionality added to the site frequently the most recent upgrade enhanced the bookshelf adding new opportunities for users to cache additional categories including toys, as well as providing customizable shelves allowing members to collect and cache their category preferences. Community content, including Reviews, Top 10 Lists, and Blog posts for different but related products will now be displayed on all items ultimately creating a better user experience.

The race for the 100,000th member is on at Indigo's Online Community. Join today at www.chapters.indigo.ca/community to experience the ultimate social network for booklovers.

About Indigo Books & Music Inc.

Indigo is a Canadian company and the largest book retailer in Canada, operating bookstores in all provinces under the names Indigo Books Music & More, Chapters, The World's Biggest Bookstore and Coles. Indigo operates www.chapters.indigo.ca, an online retailer of books, gifts, videos, and DVDs.

Indigo is a publicly traded company listed on the Toronto Stock Exchange under the stock symbol IDG.

In 2004, Indigo also founded the Indigo Love of Reading Foundation, a registered charity whose mission is to provide new books and creative learning materials to high-needs elementary schools, enhancing the literacy and self-esteem of students in Canada.

Indigo Books & Music Inc. was named by Internet Retailer to the Hot 100 Internet Websites list for 2008. The list is an annual compilation prepared by editors of Internet Retailer, and their panel of industry experts who sift through thousands of internet retail sites to glean the 100 best examples of online retail in North America.

Contact Information

  • Indigo Books & Music Inc.
    Janet Eger
    Director, Public Relations
    (416) 342-8561
    Email: jeger@indigo.ca

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