January 19, 2010 11:05 ET Set to Launch With Exclusive Savings on Action Sports Gear

New Private Online Sales Site,, Provides Premium Apparel, Footwear, Accessories and Hard Goods at Great Savings; Membership Is Free, but Space Limited

SOLANA BEACH, CA--(Marketwire - January 19, 2010) - New private online sales site,, is set to launch in spring of 2010. Seshday is a members-only, online retail site that will sell premium surf, skate, snow, wake and riding brands for men, women and kids at savings of up to 80% off retail prices.

Inspired by the successful business models of other private sales sites like Ruelala and Gilt, Seshday will exclusively offer action sports brands. And, with headquarters located in Southern California and industry insiders behind the wheel, Seshday has the backstage pass to the most sought after brands.

Unlike other sites such as Whiskey Militia, Seshday will offer a variety of items from a brand during a session (sale), not just one item at a time. Apparel, footwear, accessories and hard goods from choice action sports brands will be up for grabs during a limited time session lasting about 48 hours. One brand is featured per sale. Membership to Seshday is free, but by referral or invitation only. Space is limited. Those in the know can now obtain membership status before the spring launch and help mold the site with brand requests and other member driven communications.

Seshday was founded by veterans of the action sports industry and to honor their roots will host 'final sales' from time to time with 100% of the profits going back to a non-profit organization aligned with the board sport and riding lifestyle. Seshday will also feature a hassle-free return policy for credit on the site.

Premium action sports brands, exclusive savings... welcome to

Contact: Seshday is located at 109 North Acacia Avenue, Solana Beach, California, 92075. For further information contact Ferris Spain at 858.764.3936 or email

About Seshday:

Seshday was created to offer those living the board sport and riding lifestyles great deals on the brands they live in and utilize every day. Seshday was founded in the fall of 2009 by Ze Burity and Marcelo Bengoechea. Burity is the founder of both and Zero One Design. Bengoechea was Creative Director for Reef for over 10 years, driving global visual communications. Both live and breathe the board sport and riding lifestyles.

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