SOURCE: Wyse Technology

Wyse Technology

May 11, 2011 03:00 ET

Wyse Expands EMEA Distribution for Fast Growing Cloud Client Computing Market Opportunities

SDG Will Focus on the UK, France and North Africa to Grow Channels for Wyse Cloud Client Computing Software and Hardware Solutions

LONDON--(Marketwire - May 11, 2011) - Wyse Technology, the global leader in cloud client computing, today announced Specialist Distribution Group (SDG) as an additional distributor for the UK, French and North African markets. With SDG focused on promoting virtualisation solutions, this new agreement enables Wyse to build on the success of its current channel relationships and access extensive new networks of partners who require best in breed cloud client computing solutions.

SDG serves over 6000 partners across EMEA and has a track record of 28 years as a proven specialist technology distributor. With a footprint today in the UK, France, the Netherlands, North Africa and Middle East, SDG serves the EMEA channel through its specialist distribution brands ETC, ISI, IQ-Sys and Best'Ware.

Wyse will take advantage of how SDG has developed a successful virtualisation focus for its business in Europe. As a leading distributor for both Citrix and VMware, SDG has expertise and experience in understanding and promoting virtualisation, and helping partners deliver new virtualised infrastructure solutions. Utilising this expertise combined with SDG's technology specialisation in other fields including Symantec and IBM, Wyse expects to target new growth in key segments such as educational sector in France.

SDG complements the solutions and innovation focus of Wyse. The company is investing in new solutions centres that enable partners to design and test complex infrastructure solutions containing multiple technologies and thus meet their customers' technical and commercial requirements. Wyse also will benefit from how SDG will promote its cloud client solutions through a large and well established network of new partners supported by a world-class support and supply chain infrastructure.

The expansion of its European distribution channels enables Wyse to capitalise on its recent successes in these two major markets where it has won major implementations in both the public and private sector through the channel.

Mark Jordan, vice president EMEA, Wyse Technology said: "We're seeing demand for our cloud client computing solutions significantly accelerating as more organisations review their desktop estate and realise that desktop virtualisation meets their requirement for superior end user experience at lower total cost of ownership . Our new agreement with SDG enables Wyse to grow our channel operations in response to this fast expanding market through SDG's large European partner network, impressive distribution capabilities and strong focus on supporting the channel in helping clients virtualise IT infrastructure successfully."

Paul Eccleston, Managing Director, SDG EMEA said: "With the explosive growth of the virtual desktop infrastructure market, SDG has created a range of channel enabled solutions designed to meet the demands of our business partners and their customers. We work closely with our partner community to provide them with access to the specialist technical, consultancy and enablement resources they need to deliver best of breed VDI solutions. Wyse will play a key role in our VDI proposition in the UK, France and North Africa and underlines SDG's commitment and determination to achieve market leadership in this game changing space."

About SDG

  • $2.34bn turnover
  • 650 employees
  • The Specialist Distributor for EMEA
  • Top 3 distributor for HP, IBM and Software
  • Best of breed Hardware + Software + Services = Solutions for Resellers and their Customers
  • International coverage in over 47 territories
  • 28 years successful track record
  • World class Supply Chain and Logistics operations

About Wyse Technology
Wyse Technology is the global leader in Cloud Client Computing. The Wyse portfolio includes industry-leading thin, zero and cloud PC client solutions with advanced management, desktop virtualization and cloud software supporting desktops, laptops and next generation mobile devices. Cloud client computing replaces the outdated computing model of the unsecure, unreliable, energy-intensive and expensive PC, all while delivering lower TCO and a superior user experience. Wyse has shipped more than 20 million units and has over 200 million people interacting with their products each day, enabling the leading private, public, hybrid and government cloud implementations worldwide. Wyse partners with industry-leading IT vendors, including Cisco®, Citrix®, IBM®, Microsoft, and VMware® as well as globally-recognized distribution and service partners. Wyse is headquartered in San Jose, California, U.S.A., with offices worldwide. More information can be found at or by calling 1-800-GET-WYSE.

Contact Information