SOURCE: [x+1]

August 05, 2008 09:30 ET

[x+1] Announces the Addition of 14 New Hires to Help Meet the Growing Demand for Its Next-Gen Predictive Marketing Solutions

NEW YORK, NY--(Marketwire - August 5, 2008) - Due to its continued growth and expansion, [x+1],, the leader in predictive marketing, announced the addition of 14 new team members, including five senior-level positions. These follow the recent addition of three senior-level executives.

The new positions were created to help drive [x+1]'s aggressive new product agenda while also supporting its growing customer base, according to John Nardone, [x+1] Chairman and CEO. [x+1] in July 2008 announced the launch of Brand+1, the first in a series of new online media products being introduced to help agencies maximize the return on investment (ROI) of their online media buys.

"As more and more companies are discovering the value of our predictive marketing products for maximizing the return on their online marketing investments, we needed to build out a team that could provide world-class service to our new and existing customers, while also pursuing our aggressive product and technology goals," Nardone said. "With these additions to the [x+1] team, we have the human capital and knowledge assets in place that will enable us to better address these dual pursuits, as we help organizations increase sales by realizing the full potential of their online marketing programs."

New members of the [x+1] team include:

--  Trey Jackson, Director, Technology -- Jackson previously served as
    Director of Avista Client Operations for Marketing Management Analytics, a
    Synovate Company (MMA), Wilton, CT.  Prior to that, he was a Senior
    Consultant at Bearing Point and Arthur Andersen.  He resides in Danbury,
--  Todd Lipton, Director, Analytics -- Todd was an Associate Director in
    the Product Development group of MMA.  Prior to that, he was an Associate
    Director in the Database Marketing group of Modem Media (now Publicis
    Modem). Lipton is a NY resident.
--  Mark Williams, Director, Database Engineering -- Mark served as
    Manager, Databases and Database Consulting for MMA. Prior to that, he was
    the Manager of Database Services for Centrport.  He resides in Monroe, CT.
--  Terry Behan, Director, Account Services -- Most recently, Behan served
    as Vice President/Group Director of Marketing for Digitas, New York City.
    Previously, she was the Online Marketing Leader, Personal Finance for GE
    Money in Stamford, CT. She has also served as the Director of Product
    Development/Application Strategy for Centrport.  Behan resides in Stamford,
--  George Medina, Director, Engineering -- Previously, Medina was a
    consultant for MBIA, Armonk, NY, and before that was Director of Systems
    Architecture for Centrport.  He resides in Ardsley, NY.

Earlier this year three senior executives joined [x+1]: Paul Davis as VP, Analytics; Pat DeAngelis as Chief Technology Officer; and David Skinner as VP, site+1.

Other new members of the [x+1] team include:

Taylor Williams, Senior Optimization Analyst, formerly Manager, Analytic Consulting for Symphony Marketing Services; Joseph Meehan, Account Director, a former Manager, Account Management and Marketing Performance Consulting at MMA; Brian Yarnell, Senior Product Manager, a former Director of Product Management for Interactive Edge LLC; Nate Sutton, Technical Architect, who previously owned and ran his own premium web marketing services company; John Slocum, Software Engineer, a former Manger, Implementation and Support with KNOA Software Inc.; Terence Scroope, Operations Analyst, a former Marketing Analyst at MMA, Carlos Perea, Operations Analyst, a former Business Analyst at MMA; James Baker, Analyst, a former Data Specialist, Analytics at MMA; and Travis Lull, User Interface Specialist, a former Senior Business Analyst at MMA.

About [x+1]

[x+1], the leader in predictive marketing, maximizes the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end digital solution for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the services of [x+1]. The company is headquartered in New York City. For more information, please visit

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