February 01, 2011 09:00 ET

X Change 2011 Web Analytics Conference Announced

Top Web Analytics and Digital Measurement Conference Is San Diego Bound

NOVATO, CA--(Marketwire - February 1, 2011) -  Semphonic, the world's leading Web analytics consultancy, announced today that the X Change 2011 Web Analytics Conference will be held at the Coronado Island Resort & Spa in San Diego, California on September 12-15.

X Change, the premier conference for Web analytics professionals, has led the industry with its groundbreaking "Huddle" format. Instead of typical conference presentations, attendees take part in small group break-outs led by enterprise analytics managers and senior practitioners. "The format is fabulous," said Bob Page, VP Analytics Platform at eBay. "I don't know if I'd call it a conference per se -- it's the best parts of a conference."

X Change is the only conference that focuses solely on Web analytics and digital marketing measurement, with sessions that range from basic analytics challenges to cutting edge optimization strategies. "It's a fantastic exchange of information," said Mark Ruzomberka, Manager of Analytics at Comcast SportsNet.

According to Semphonic President and X Change Conference founder Gary Angel, "The goal of X Change has always been to go beyond the traditional conference and create a truly collegial atmosphere where participants share knowledge equally. No sponsors, no booths, no for-pay speaking slots. We don't even have speakers, just conversation between practitioners."

Unique and new this year, Semphonic has added the "Analytics Challenge." The Challenge is an extra half-day in which attendees can collaborate on an actual analysis project for a non-profit. "The Analytics Challenge will let attendees take the collaboration inherent in the conference a step further," said Angel. "They'll be sharing an actual analysis project with other leading practitioners. Instead of just trading recipes, we'll actually get to bake the cake!"

Last year's conference included practitioners and managers from Facebook, Intuit, Reuters, Macys, MTV Networks, Lowes, Adobe, Verizon, Turner, Best Buy, ESPN, Microsoft, Charles Schwab, and Expedia. "This is no ordinary conference," said Melaine Fuentes, Business Metrics Manager at The Huffington Post. "X Change focuses on huddle discussions with some of the industry's most involved and brilliant minds in digital measurement."

The Coronado Island Resort & Spa is located across the bay from downtown San Diego. With the dramatic San Diego skyline and the arching Coronado Bridge as the hotel's backdrop, The Coronado is a short 15 minute drive from San Diego International Airport. For more information or to register for X Change 2011 please visit:

Semphonic is the world's largest independent Web analytics consultancy, with headquarters in San Francisco and offices in Boston, New York, Washington, DC and Portland, OR. Founded in 1997, the company has helped leading corporations, government agencies and non-profits achieve measurable improvement in the performance of their web channel. Clients include American Express, Charles Schwab, Genentech, the National Cancer Institute, Sears and Turner Broadcasting. Semphonic is also the driving force behind the premier web analytics conference, X Change. For more information about Semphonic, please visit:

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