May 19, 2008 08:30 ET

X Change Web Analytics Conference Keynote to Feature Leading Industry Analysts in Innovative Conversational Format

"Town Hall" Event to Explore Current State and Key Directions in Web Analytics

NOVATO, CA--(Marketwire - May 19, 2008) - In a rare joint appearance, leading web analytics analysts Megan Burns from Forrester Research, John Lovett from JupiterResearch and Bill Gassman from Gartner, Inc. will co-present the X Change conference keynote. These three industry insiders will share their perspectives on the key trends shaping the industry: what vendors are striving to deliver, how major enterprises are deploying and structuring web measurement, and where pain points are emerging.

The conferences central theme is "People, Process, and Technology" and the keynote panel will allow X Change participants to explore web analytics with the analysts in a "town hall" format designed to promote audience participation. Regarding the conference theme, Bill Gassman of Gartner, Inc. says, "Organizations that get the most out of a Web analytics initiative excel in four areas. They know who is responsible for delivering analytics, know the business and technical goals of the site, understand the process of how analytics are delivered and have allocated sufficient resources to maintain the initiative."

According to Gary Angel, President of Semphonic, the keynote will reflect the conversational format of the event. "We wanted an event to start the conference that reflected the unique aspects of X Change and that set the stage for all of the conversations that follow. Bill, John and Megan can do that -- and the conversational format will allow them to explore each other's insights and reveal both fault lines and areas of strong agreement." The keynote panel will be moderated by former industry analyst Eric T. Peterson and will directly engage the audience to set the tone for the entire event.

"We are tremendously excited that Bill, John, and Megan are participating in the X Change," says Eric T. Peterson, CEO of Web Analytics Demystified, Inc., "and even more excited that all three will be leading their own huddles. This keynote, and the analyst huddles, will create a level of information sharing that we do not believe exists anywhere else in our industry."

X Change, a highly focused web analytics conference for and by real-world practitioners and web analytics managers, is co-sponsored by Web Analytics Demystified and Semphonic, two global leaders in web analytics consulting. This conference is limited to the first 100 people to sign up and is specifically designed to promote interaction between highly experienced analytics practitioners, consultants, and vendors. The 2nd Annual X Change Conference will be held in San Francisco on August 18th and 19th at the illustrious Ritz-Carlton Hotel.

To learn more about X Change and reserve your spot, please visit

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