SOURCE: Studio One Media, Inc.

Studio One Media, Inc.

March 09, 2012 09:00 ET

"The X Factor" Auditions Start Today at Newest MyStudio Locations in Los Angeles and New England

Simon Cowell's "THE X FACTOR" Expands Auditions With MyStudio® State-of-the-Art Audition Booths at the Westfield Culver City Mall and Foxwoods Resort Casino in National Audition Initiative

LOS ANGELES, CA--(Marketwire - Mar 9, 2012) - Studio One Media, Inc. (OTCBB: SOMD) today announced that auditions for "The X Factor" begin today at its newly installed MyStudio® HD Recording Studio located at the Westfield Culver City Mall in Los Angeles, California and at the Foxwoods Resort Casino in Mashantucket, Connecticut. The X Factor auditions are also now underway at MyStudios located in Honolulu, Phoenix, Nashville and New Jersey. Auditions at all locations are scheduled to run through April 15, 2012.

"We wanted to give everyone the opportunity to audition and MyStudio booths are another way for us to do this. These booths are studio quality, and we are going to be moving them to lots of cities across America over the next few weeks. You can find a list of all the cities where the studios will be on The X Factor website: www.thexfactorusa.com," said Simon Cowell.

The X Factor is expanding its audition process to reach even more singers than any talent show ever before in its search to find the best new solo artists and vocal groups in America through its partnership with MyStudio. Anyone 12 years old or older will have the opportunity to use the state-of-the-art studios to record their a cappella audition video and state why they think they have what it takes to be the next $5 million recording contract winner. The studios allow X Factor hopefuls the opportunity to record a high quality X Factor audition video in a private recording studio environment. Vocalists will also be able to view their audition video and submit it directly into the competition right at the studio. MyStudio recording engineers are available at each location to assist with all aspects of the audition and submission process. MyStudios will be open for auditions an average of 11 hours a day for several weeks, allowing vocalists time to practice and plan for their auditions around work and school schedules.

"We are excited to extend our reach across America with the opening of new MyStudio locations in Los Angeles and New England and to once again be a part of The X Factor's search to discover the best singing talent in the US," said Larry Ryckman, CEO of MyStudio, Inc.

The MyStudio-X Factor finalists will advance directly to a "Judges Audition" round where they will perform live before Simon Cowell and The X Factor judges and a studio audience of thousands. Many X Factor finalists were discovered last season through MyStudio auditions including Simon Cowell's top three girl finalist "Drew."

This fall's No. 1 unscripted series discovered such diverse recording artists as winner Melanie Amaro, and finalists Astro, Chris Rene, Josh Krajcik, Marcus Canty and Rachel Crow, who have all signed major deals with Sony Music.

Simon Cowell and L.A. Reid will return as judges to THE X FACTOR this fall on FOX. Additional judges to be announced.

The MyStudio-X Factor dates and locations are as follows:

NEW JERSEY MARCH 1 WESTFIELD GARDEN STATE PLAZA
PHOENIX MARCH 1 ARIZONA MILLS MALL
NASHVILLE MARCH 1 COOLSPRINGS CENTER MALL
HONOLULU MARCH 1 PEARLRIDGE CENTER
LOS ANGELES MARCH 9 WESTFIELD CULVER CITY
NEW ENGLAND MARCH 9 FOXWOODS RESORT CASINO
LAS VEGAS MARCH 14 PLANET HOLLYWOOD RESORT

THE X FACTOR was created by Syco Television and is produced by Syco Television and FremantleMedia North America. Rob Wade and Siobhan Greene are executive producers for Syco Television. Cecile Frot-Coutaz, Richard Holloway and Andrew Llinares serve as executive producers for FremantleMedia North America.

THE X FACTOR
THE X FACTOR launched in the U.S. in Sept. 2011 on FOX, immediately becoming the No. 1 unscripted show this fall. It was FOX's highest-rated Wednesday night premiere in 13 years among Adults 18-49. The show averaged a 4.3/12 among Adults 18-49, and averaged 12.6 million viewers. THE X FACTOR significantly improved FOX's year-over-year time period performance on Wednesday and Thursday nights among Adults 18-49 by +52% and+40% respectively. Local versions of "The X Factor" are now produced in more than 40 territories and the U.S. version of THE X FACTOR airs in over 162 countries. Artists discovered by "The X Factor" format have sold more than 100 million records worldwide, including 110 No. 1, 270 Top 10 and 501 Top 50 releases. THE X FACTOR was created by Syco Television and is produced by Syco Television and FremantleMedia North America. Rob Wade and Siobhan Greene are executive producers for Syco Television. Cecile Frot-Coutaz, Richard Holloway and Andrew Llinares serve as executive producers for FremantleMedia North America.

About MyStudio® HD Recording Studios
The award-winning MyStudio is a self-contained, state-of-the-art, audio/video recording studio that offers true professional recording studio-quality audio and HD broadcast-quality video with an ease, economy and convenience never before available. MyStudio eliminates the high cost, technological and logistical barriers inherent in the creation of high-quality online video content, thereby opening up a new world of opportunities for the creation of user-generated video content by amateurs and professionals alike. MyStudio can be used to create videos for music, modeling, comedy, dating, job resumes, auditions, personal messages and greetings. A recording session for up to five minutes costs only $20. Using Hollywood-style green screen technology, MyStudio users can choose from over 1,000 HD virtual backgrounds for their videos or they can upload their own custom backgrounds. In addition, MyStudio offers thousands of licensed karaoke tracks from EMI Music Publishing, Universal Music Publishing and Sony/ATV and others, thereby allowing consumers to legally create music videos for public viewing online. Within minutes of recording, videos are automatically uploaded to the MyStudio.net website, which offers free member profile pages and video sharing in a social networking environment. At MyStudio.net, members can enter contests, receive free DVDs of their videos, download MP3 audio files and access embed codes. MyStudio, Inc., is owned and operated by Studio One Media, Inc. ("Studio One") (OTCBB: SOMD).

Forward-Looking Statements
This press release includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on the current expectations or beliefs of management of Studio One Media, Inc. and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statement herein. They are neither statements of historical fact nor guarantees or assurances of future performance. Important factors that could cause actual results to differ materially from the statements made herein are: (1) changes in economic, business, competitive, technological and/or regulatory factors, (2) failure to receive stockholder approval of certain actions, if required, (3) failure to compete in a rapidly changing marketplace, (4) failure to retain key employees, (5) failure to raise adequate capital to support the growth and operations of the Company, and (6) other factors affecting the operation of the business of Studio One. More detailed information about these and other factors that may affect current expectations may be found in filings by Studio One as applicable, with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and its Quarterly Reports on Form 10-Q. Any forward looking statement contained in this press release by Studio One speaks only as of the date on which it is made. Studio One is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise.

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