SOURCE: X PRIZE Foundation

X PRIZE Foundation

X PRIZE Foundation

X PRIZE Foundation

April 09, 2009 08:00 ET

X PRIZE Foundation, WellPoint, and the WellPoint Foundation to Announce Initial Design for Potential $10 Million X PRIZE to Revolutionize U.S. Health Care System

Initial Prize Design With Call for Public Comment to Be Shared at 6th Annual World Health Care Congress on April 14 in Washington, D.C.

PLAYA VISTA, CA--(Marketwire - April 9, 2009) - X PRIZE Foundation --

WHO/WHAT:   Health care, wellness, academic and innovation thought-leaders
            will join Dr. Peter H. Diamandis, Chairman and CEO, The
            X PRIZE Foundation, and Angela F. Braly, President and CEO,
            WellPoint Inc. to announce -- for public comment -- an initial
            PRIZE design for a proposed $10+ Million Healthcare X PRIZE
            This first-of-its-kind competition will focus on reinventing
            the health care system in a bold, measurable and scientific
            fashion to enable dramatic improvement in health care value
            in the United States.

            The PRIZE is focused on improving health care value through
            optimal health.  The proposed design will align and improve
            care within communities and proactively assist individuals in
            optimizing their health in a way that reduces overall costs. By
            setting a higher bar for good health based on better outcomes
            and an individual's active participation, The X PRIZE
            Foundation, the WellPoint Foundation, and WellPoint, Inc. are
            striving to make health care dramatically more proactive,
            personalized and focused on engagement in health and vitality.

            The initial competition design is the result of extensive
            research into health care market challenges and the
            identification of opportunities for improvement that could
            result from an incentivized competition. The PRIZE design work
            was supported by a team of prominent health care providers,
            health care thought-leaders, academic and political advisors,
            including: Dr. Glenn Steele, CEO, Geisinger Health System;
            Dr. Jim Weinstein, director, Dartmouth Institute for Health
            Policy and Clinical Practice; Dr. Carol Diamond, managing
            director, Markle Foundation; Mark Litow, principal and
            consulting actuary, Milliman; Dr. Dean Ornish, president,
            Preventive Medicine Research Institute; Michael E. Porter,
            Harvard Business School professor; Hon. Bill Bradley, former
            U.S. Senator; and Hon. Newt Gingrich, founder, Center for
            Health Transformation.

            A panel discussion with Dr. Diamandis, Angela Braly, Hon. Bill
            Bradley and Hon Newt Gingrich will follow the announcement.
            The panel will be moderated by Susan Dentzer, editor in chief,
            Health Affairs. One-on-one interview opportunities can be
            scheduled upon request.

            For background information, please visit

WHEN:       April 14, 2009 from 12:15pm - 1:00pm (EDT)

WHERE:      Press Conference during the 6th Annual World Health
            Care Congress
            Marriott Wardman Park Hotel - 2660 Woodley Road, NW,
            Washington, D.C. 20008
            Washington 5, exhibit Level

            To listen in by conference call, please contact Michael Timmons
            at or 310-741-4884. Questions may be
            submitted via Twitter @healthxprize.


To request credentials and/or to schedule interviews with Dr. Peter Diamandis, CEO and Chairman, The X PRIZE Foundation, Angela Braly, President and CEO, WellPoint Inc., or one of the Healthcare X PRIZE advisors, please contact Arron Robinson at or (310) 741-4899.


The X PRIZE Foundation is an educational nonprofit prize institute whose mission is to create radical breakthroughs for the benefit of humanity. In 2004, the Foundation captured the world's attention when the Burt Rutan-led team, backed by Microsoft co-founder Paul Allen, built and flew the world's first private spaceship to win the $10 million Ansari X PRIZE for suborbital spaceflight. The Foundation has since launched the $10 million Archon X PRIZE for Genomics, the $30 million Google Lunar X PRIZE, and the $10 million Progressive Insurance Automotive X PRIZE. The Foundation, with the support of its partner BT Global Services, is creating prizes in Space and Ocean Exploration, Life Sciences, Energy & Environment, Education and Global Development. The Foundation is widely recognized as the leader in fostering innovation through competition. For more information, please visit


WellPoint is committed to improving the lives of the people we serve and the health of our communities by simplifying the connection between health, care and value. Our goal is to help shape the impact each health care decision has on individuals, the health care system at-large, and our communities. WellPoint's more than 42,000 associates work every day to help create the best health care value for our customers. Through collaborations with providers and with innovative programs, WellPoint's affiliated health plans reward healthy lifestyles and quality, safe and effective care. As the nation's largest health benefits company, with approximately 35 million members in its affiliated health plans, WellPoint is at the center of the health care system. This position provides us with the relationships and insights needed to help create affordable and actionable solutions that improve health care.

As an independent licensee of the Blue Cross and Blue Shield Association, WellPoint serves members as the Blue Cross licensee for California; the Blue Cross and Blue Shield licensee for Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri (excluding 30 counties in the Kansas City area), Nevada, New Hampshire, New York (as the Blue Cross Blue Shield licensee in 10 New York City metropolitan and surrounding counties and as the Blue Cross or Blue Cross Blue Shield licensee in selected upstate counties only), Ohio, Virginia (excluding the Northern Virginia suburbs of Washington, D.C.), Wisconsin; and through UniCare. Additional information about WellPoint is available at


The WellPoint Foundation, Inc. is a private, non-profit organization wholly funded by WellPoint, Inc. Through charitable contributions and programs, the Foundation promotes WellPoint's inherent commitment to enhance the health and well-being of individuals and families in communities that WellPoint's affiliate health plans serve. With combined assets of $95 million, the Foundation focuses its funding on strategic initiatives that, among other health related programs, address and provide innovative solutions to promoting the Healthy Generations Program, a multi-generational initiative that targets specific disease states and medical conditions. These disease states and medical conditions include: prenatal care in the first trimester, low birth weight babies, cardiac morbidity rates, long term activities that decrease obesity and increase physical activity, diabetes prevalence in adult populations, adult pneumococcal and influenza vaccinations and smoking cessation. The Foundation also coordinates the company's annual associate giving campaign and provides a 50 percent match of associates' campaign pledges. To learn more about the WellPoint Foundation please visit

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