SOURCE: [x+1]

[x+1]

February 19, 2013 09:00 ET

[x+1] Acquires Leading Tag Management Company UberTags

Integration of Critical Function Advances [x+1] Digital Media Hub Strategy

NEW YORK, NY--(Marketwire - Feb 19, 2013) -  [x+1], a leading provider of digital marketing hub software, today announced it has acquired UberTags, a premier tag management company. The acquisition provides important capabilities that expand [x+1]'s position as the leading digital marketing hub and data management platform (DMP). The integration of UberTags will provide universal tag visibility to support more efficient digital operations, improved website performance and more accurate attribution -- all through the [x+1] Origin platform. UberTags Chief Executive Officer Jeremy Bieger will join [x+1] as vice president of client solutions and will be responsible for overseeing the integration of UberTags with Origin.

"Our goal at [x+1] is to provide marketers with one platform that can deliver the greatest scale and value across all customer touchpoints," said John Nardone, the chief executive officer of [x+1]. "Ubertags will provide [x+1] clients with a proven capability for managing cross-touchpoint tag deployments."

According to David Skinner, senior vice president of business and corporate development at [x+1], UberTags is a natural extension for [x+1]'s business: "The company's technology was hands down the strongest we saw. Their architecture is compatible with ours, because the tags can support data collection and outbound decisions. They are deployed on hundreds of sites -- including brands like Sony, The Limited and Cigna. Despite UberTags' powerful features, it was also the most intuitive system, which leads to faster implementations and higher ongoing client usage. It is a very strong addition to the Origin DMP and one that supports our overall digital marketing hub strategy."

"Our technology is a perfect complement for [x+1]," said Bieger, "because it is natively multi-channel, multi-platform and multi-vendor -- just like the [x+1] Origin platform. With the UberTags technology a core part of the Origin platform, [x+1] clients will launch vendors in real time, define data once to power all vendors and finally be able to tie it all together into meaningful 360 degree marketing."

About [x+1]
The [x+1] Origin digital marketing hub offers integrated and open software for digital marketing optimization through a Data Management Platform (DMP) with multi-channel execution capabilities powered by a patented real-time decision engine, Web Services APIs, and advanced analytics. This unique combination of capabilities enables companies to synchronize their messages in real time to consumers across a broad range of channels: websites, display, landing pages, email, SMS, mobile, direct mail, chat, and call centers in real time, thus maximizing campaign performance and ROI in a consistent, scalable, and measurable way. [x+1] has been singled out as a "leader" in "The Forrester Wave™: Demand-Side Platforms, Q4 2011."

About UberTags
UberTags' cloud-based Tag Management System helps clients launch and manage third-party code snippets while improving page load times. UberTags grew up operating enterprise websites which orients the product around improving load times, reducing complexity and driving website agility. UberTags is trusted by more than 100 enterprise, commerce and content websites across the globe.