SOURCE: [x+1]

September 16, 2008 09:30 ET

[x+1] Announces Creation of Advisory Board to Help It Vet New Products and Market Strategies

Members Will Provide Advice and Counsel to Help [x+1] Continue Producing Innovative Analytical Products and Services

NEW YORK, NY--(Marketwire - September 16, 2008) - [x+1], http://www.xplusone.com, the leader in predictive marketing, announced the creation of a seven-member Advisory Board composed of thought leaders in marketing and management from such top corporations as Sears, Turner Broadcasting and Yahoo.

The members of the Advisory Board will meet periodically with [x+1]'s executive team to review company strategy and product plans, and to provide informal advice and counsel on management and operations.

"As [x+1] continues to innovate, we have assembled this talented group of thought leaders to inspire and challenge us, and give us the feedback we need to help us bring breakthrough products to market," said John Nardone, Chairman and CEO of [x+1]. "Collectively, the Advisory Board has a wealth of management experience in the areas of technology, marketing management, consulting, finance and media that will allow its members to provide us with valuable insights and suggestions."

Members of the [x+1] Advisory Board include:

--  Perianne Grignon, Vice President of Media Services, Sears Holdings. As
    a major advertiser and media strategist, Perianne Grignon champions the
    idea that media, done well, is a critical driver of brand value.  At Sears,
    Ms. Grignon is responsible for the strategic media planning and media
    buying for all Sears businesses, brands and formats.  Before joining Sears
    in 1998, her previous roles included Director of Media Strategy at AT&T and
    Executive Vice President and Director of Media and New Technologies at
    Bates Worldwide.  Ms. Grignon is former co-chairperson of the ANA
    Television Committee and a member of the Executive Committee of the Family
    Friendly Programming Forum   She was named a 2008 Media Maven by
    Advertising Age.
--  Dr. David Juran, Professor, Columbia Business School, NYU Stern and
    Cornell Johnson. Dr. Juran teaches Managerial Statistics, Decision Models
    and Applied Regression Analysis.  He also conducts research related to
    modeling human factors in productive systems and quality management.  His
    research on the modeling of human factors in productive systems and the
    management of quality has appeared in "Management Science" and "The Journal
    of Operations Management," among others.  Dr. Juran has won several awards,
    including Columbia's Robert W. Lear Service Award and Cornell's EMBA Globe
    Award for Teaching Excellence.
--  Jeremy Legg, Vice President, Business Development, Turner Broadcasting
    System, Inc. Mr. Legg runs the Business Development group for Turner
    Broadcasting and develops distribution for the Turner properties across
    linear, broadband, interactive television and wireless platforms.
    Formerly, as Vice President of Business Development and Strategy at AOL, he
    maintained strategic alliances with telecommunications and broadband
    providers, PC manufacturers, online providers and retailers.  At AOL, Mr.
    Legg also developed corporate strategy for AOL's broadband initiatives, and
    helped drive subscriber acquisition and retention efforts.
--  Ed Raha, President, Berkeley Quantitative. Mr. Raha has over 20 years'
    experience in hedge fund management, financial modeling and quantitative
    strategy design.  He was a managing partner of Managed Quantitative
    Advisors, a money management firm specializing in long/short, market-
    neutral equity portfolios.  There, he oversaw the design and implementation
    of a complete investment management infrastructure, including model design,
    trading and execution, and risk management.  Prior to MQA, Mr. Raha spent
    several years at Bankers Trust, where he managed a team of financial
    analysts that developed a systematic methodology for the valuation of
    private equity.
--  Ed See, Principal, Ed See Associates and former President, Marketing
    Management Analytics. Recognized as one of the country's leading management
    consultants, Mr. See for the last decade has helped some of the world's
    most prestigious brands apply business rigor to marketing and operations.
    At MMA, his unique operational, general business and technology perspective
    translate into bottom-line marketing impact for clients.  As a Partner at
    Arthur Andersen and a Managing Director at BearingPoint, he has advised
    senior executives of some of the world's largest companies.  Mr. See
    previously spent 15 years in management of software development at IBM.
--  Matt Spiegel, CEO, OMG Digital. In April 2008, Mr. Spiegel was named
    CEO of Omnicom Media Group Digital and tasked with developing the vision
    and roadmap for OMG's Digital solutions around the world.  To accomplish
    this goal, he works closely with each OMG agency to ensure their offerings
    include best-in-class digital marketing services.  Mr. Spiegel was
    previously the CEO of Resolution Media, which he founded in 2003 and then
    sold to Omnicom in 2005.  A true veteran of digital media, he specializes
    in developing digital media solutions, including data-driven buying
    strategies.  He entered the industry in 1997 and in his career has both
    bought and sold media, developed direct marketing focused online
    advertising products, and lead teams and departments.
--  Michael Wexler, Vice President of Marketing Insights, Yahoo!. From a
    background in social psychology, Mr. Wexler went on to start one of the
    first web analytic groups as part of a major marketing agency (now
    Digitas).  His  role at Yahoo! Marketing Insights is to help advertisers
    optimize their marketing based on the behavioral data Yahoo! collects.  His
    responsibilities include consulting with major advertisers in every
    vertical market.  For over a decade, Mr. Wexler has been marrying data-
    driven marketing to an understanding of how people think about interactive
    media.  Mr. Wexler  enjoys helping advertisers create a better experience
    for their viewers even as they improve their own business.
    

"Predictive marketing and data analytics have become such a key piece of any successful online marketing initiative, and I am honored to be asked by a category leader such as [x+1] to take part in its new Advisory Board," said Grignon. "I look forward to working with this distinguished group of experts from various marketing and media disciplines to help [x+1] as it continues to break new ground in terms of technology, process and strategy."

Click here to see photos of the advisory board members: http://www.flickr.com/photos/30588529@N08/sets/72157607308641059/

About [x+1]

[x+1], the leader in predictive marketing, maximizes the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end digital solution for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the services of [x+1]. The company is headquartered in New York City. For more information, please visit www.xplusone.com.

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