NEW YORK, NY--(Marketwired - Feb 18, 2014) - [x+1], the leading provider of programmatic marketing and data management solutions, today introduced enhancements that help advertisers to target the ideal inventory to match their ideal audiences. New advanced inventory attributes such as contextual categories, viewability, brand safety and other inventory quality attributes are included with the core platform as part of a major release of its Origin Demand Side Platform (DSP).
The powerful inventory controls are elegantly integrated into Origin's top-rated user interface and are made available at no incremental cost. By applying quality control settings pre campaign, advertisers can more accurately balance keys of success including share-of- voice and reach while programmatically buying display and video across all major inventory exchanges.
John Nardone, CEO of [x+1], points out that the enhanced inventory controls add to a legacy of leading data-driven technology.
"[x+1] is long known for our ability to ingest and activate incredible amounts of first-party data for programmatic campaigns," Nardone said. "The new Origin DSP matches this data prowess with precise content classifications categories that standardize content targeting across publishers and inventory sources, as well as page-level filtering that empowers advertisers to steer clear of negative content."
Advertisers can benefit from inventory management improvements in the following ways:
- Page-Level Contextual Targeting allows advertisers to set up deliveries that target audiences in categories such as Finance, News, and Sports across all major exchanges.
- Brand Safety Quality Controls means that with the click of a button, your ad placement can be safe from negative content topics such as alcohol, gambling, tobacco, disasters, and much more.
- Increased Viewability targeting determines the probability of your ad being viewed by your desired audience before your ad is served.
The enhanced inventory controls are made available via a major update of [x+1] Origin DSP and are offered at no incremental cost to advertisers.
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[x+1] Origin Platform is a programmatic marketing hub that empowers the world's best brands to engage audiences in progressively relevant conversations across a full spectrum of paid and owned digital channels. [x+1] Origin Data Management Platform (DMP), powered by the Predictive Optimization Engine (POE™) and a wholly-integrated DSP, blends first and third-party data with predictive decisioning to engage audiences across online display, mobile web, apps, email, site, and other digital channels. This is why the world's best brands including seven of the top financial services advertisers rely on [x+1] for their programmatic marketing. Origin is the only platform recognized by Forrester as both a DMP and DSP leader. The company is headquartered in New York City with offices in Connecticut, Illinois, and Michigan.