SOURCE: [x+1]


July 01, 2014 10:30 ET

[x+1] Expands Business Development Team With Addition of Mark D'Andrea as VP, New Business Initiatives

NEW YORK, NY--(Marketwired - July 01, 2014) - [x+1], the leading provider of programmatic marketing and data management solutions, today announced that Mark D'Andrea has joined the company as Vice President, New Business Initiatives. In this new role, he will focus on go-to-market plans and sales for new product lines, international expansion of the business, and strategic partnerships. First off, D'Andrea will focus on [x+1]'s newly launched Origin KeyChain, an extension of its Data Management Platform that links rich offline data sets with first-party CRM data and broad-based online and offline campaign execution.

D'Andrea is a seasoned multi-channel marketing executive with nearly two decades of experience in B2C and B2B marketing strategy and an expertise in launching comprehensive branding and product campaigns. Most recently he was SVP of Marketing & Business Development at Engage121, an enterprise social media application that integrates 80 social channels and review sites for global brands, agencies, and organizations with local sales outlets. In that role he managed multi-level market and product vision, product development and monetization strategies. 

Prior to Engage121, D'Andrea was VP of Marketing for Realogy, where he was responsible for a global brand and product re-alignment, supporting over 70,000 affiliates in 51 countries.

"Mark's proven success in sales and marketing are a great asset to [x+1]," said David Skinner, SVP of Corporate and Business Development for [x+1]. "We are growing our New Business Initiatives team to meet increased demand for DMP enterprise sales as well as the needs of our clients who are expanding their footprint internationally." 

"It's exciting to be a part of an organization that builds software solutions for real-world marketing challenges," said D'Andrea. "Data-driven, programmatic solutions like the Origin platform are critical for all brand marketers -- particularly given today's one-to-one consumer demands. Simply put, [x+1] gets it."

D'Andrea lives in Trumbull, CT with his wife and two children and will work out of both the New York City and South Norwalk, CT offices of [x+1]. He is a graduate of Ringling College of Art & Design. 

About [x+1]
[x+1] is the leading provider of programmatic marketing and data management solutions. The [x+1] Origin Platform is a programmatic marketing hub that empowers brands to engage audiences in progressively relevant conversations across a full spectrum of paid and owned addressable channels.

[x+1] Origin Data Management Platform (DMP) and a wholly-integrated DSP blend first and third-party data with our Predictive Optimization Engine (POE™) to engage audiences across online display, mobile web, apps, email, site, and other digital channels. This is why the world's best brands, including seven of the top financial services advertisers, rely on [x+1] for their programmatic marketing.

Origin is the only marketing platform rated by Forrester Research as a "Leader" in DMP and DSP technologies. The company is headquartered in New York City with offices in Connecticut, Illinois, Michigan and California.