SOURCE: [x+1]

[x+1]

November 06, 2013 13:00 ET

[x+1] Featured in New IAB and Winterberry Group Whitepaper

"Programmatic Everywhere?" Investigates the Role of Data and Computer Decisioning in the Future of Marketing

NEW YORK, NY--(Marketwired - Nov 6, 2013) - [x+1], a leading provider of digital marketing and data management software, is featured in the new IAB and Winterberry Group whitepaper, "Programmatic Everywhere?: Data, Technology and the Future of Audience Engagement." The whitepaper uncovers a new era of marketing efficiency, effectiveness, and relevance across paid, earned and owned media.

The whitepaper is based on a survey of over 250 executive-level thought leaders, including [x+1] clients that represent some of the most respected companies in the data-driven marketing and media world. The whitepaper uncovers five developing trends that are likely to define the evolution of programmatic marketing showing that the next "new era of marketing possibility."

"Since 1999, [x+1] has harnessed data and technology to help marketers have relevant one to one conversations with their consumers, wherever they can be found. It's only recently that the term 'programmatic' has been coined to reflect this approach," said John Nardone, [x+1] Chairman and CEO. "Now new DMP capabilities are advancing quickly, offering marketers ever greater programmatic opportunities to put the consumer at the center of their engagement strategy."

According to a major Insurance marketer quoted in the report, "Online audience creation is passé for us at this point. It's become the table stakes. Now we're looking to leverage new types of first-party data-such as prospecting information from the direct mail world -- to understand and engage consumers."

Other highlights of the paper include:

  • 85% of respondents currently employ automated real-time bidding practices today
  • 91% of respondents expect to engage in programmatic marketing approaches over the next two years
  • 55% are primarily interested in engaging target audiences across digital properties

To read the full report, please visit: www.xplusone.com/winterberry.

About [x+1]
[x+1] enables Fortune 500 companies to programmatically manage customer and prospect interactions across all their paid and owned digital channels. The [x+1] Origin Data Management Platform (DMP), powered by the Predictive Optimization Engine (POE™), enables marketers to harness data to target, optimize and synchronize their offers, content and messages through websites, display, email, mobile, SMS, apps, call center chat and beyond -- all in real time. Top companies in financial service, insurance, gaming, automotive, retail, telecommunication, online services and travel have significantly improved the performance of their digital marketing campaigns by working with [x+1]. The company is headquartered in New York City with offices in Connecticut and Illinois.